Appliance Standards “war”: In China Completely Broke
For standards, it would not be strange, but its social and economic development in the important role that many people probably do not understand. War from the end of 2005 four of the DVD standards war, has still not ended, “electric water heater electric wall technology standard anti-war” so that we see an industry standard of less than a campaign battle. Looking to see the whole picture, this is the standard power.
A national industry standard level of significance and role of
Standard has always been a product of the game, not synonymous with the best technology, but as a collective participation of the commercial interests involved in multi-game, standards not only means that the highest industry standards.
1, the standard of a national industry with guidance and the role of norms.
Many experts agree that China’s accession to WTO, foreign products open the door to enter the Chinese market, non-tariff barriers, such as environmental safety, inspection, quarantine, certification, measurement and some with international trade rules, technical means of very strong , will be our international trade and the “foreigners” to play an important mode of barriers. Experts to do the business of enterprise product divided on several levels: One is to do OEM, it is a wage of; one is to do marketing, from product level to the brand level, it incredible; there is a The most powerful is the written rules, set standards. Chinese market is now so crowded, price wars, advertising campaigns, channels, war, star wars, spy, etc., but these are still at from product to brand marketing level, bluntly or physical work; the most ruthless war is the standard Once the standard set, do not meet many of the manufacturers can not sell products with sales. Enterprises should be the highest level of competition is the standard.
2, slightly lower standard for the industry boom, means that the lower the threshold of entering the industry, enabling developing countries to revitalize national industry.
What standards to develop an industry of decisive importance, in an early stage of industrial development, development may not fully engaged in this industry, most power companies are not strong, so this time the task is to promote the development of the industry rather than the development of a standard barrier. It has been questioned on behalf of Yuba industry companies to develop industry standards Diop missed a good time, and opp Yuba Jie Fang, Chairman, said: Yuba City less than 15% penetration in rural areas less than 2%, so for the Yuba large market potential, then more brands together to spread the product on the Yuba, the common big cake industry. As we all know, a good product to market before they can be turned into commodities through, but the goods will go through to become more orderly management of the industry, large industry, and industry members determined to eat food that was eaten such a long time, in such a situation, the opp is not necessary standards set barriers name, exclusive to himself, this unique barriers to hinder food industry’s own development.
3, the standard high, raising the technological level of industry benefit, to promote their industrial upgrading.
Once an industry reaches a certain stage, you need to set a higher standard, and its role is not to be used to ensure product safety, but to upgrade the technological level of industries, enterprises will be eliminated with no power out to promote their upgrade the industrial structure. Thus can be said that the vast majority of the industry standard is becoming the decisive role of variables such as air conditioning the implementation of energy efficiency standards, eliminated a large air-conditioning products not up to standard, but also a considerable number of small plants can not operate the air conditioning was washed card out. In some of the technology is mature, large-scale production of industrial sectors, China should and can work out an international leading industry standard, not only is the company needs to enhance product competitiveness, but also help Chinese products in international trade across a variety of barriers; if standard can not keep up, is still fluctuating, these standards will be the annexation of certain industries by the international giant breakthrough.
Standards battle has been away from China’s household electrical appliance enterprises
Reform and opening up, China’s home appliance market in a shortage of state to address the manufacturing capacity is to bear the brunt of the task, standards are only a standard to measure product state at the time.
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