India’s Tsunami Has Affected Household Electrical Appliance Industry, Companies
The lagged effects of the Indian Ocean tsunami
gradually began to appear, following the recent domestic building materials market, the rising price of solid wood floor, now on the home appliances are also beginning to show the negative factors, Siemens and other “foreign brand” that’s part of the model on refrigerators, washing machines and other products to about 5% of the price increase adjustment, a number on the scale of domestic household electrical appliance enterprises have begun to raise prices on some home appliances to prepare. In the home appliances have increased the case, Hangzhou appliance enterprises are keen to resolve the negative factors, internal digestion by rising production costs, ensure that the market price stability, commitment to not raising their prices to consumers.
Sea disrupts quality steel shortage Indian Ocean tsunami, many transport companies have to reduce sea vessels, the resulting tension in the international maritime transport capacity, highlighting the rising freight costs. Reporter learned from relevant enterprises, import raw materials such as sheet began to appear out of stock, out of stock situation. This mainly rely on foreign imports of steel products for the home electrical appliance manufacturers, the production situation it very seriously.
To industry insiders, to the required microwave oven steel, for example, Glanz, beauty manufacturers such as microwave ovens are mostly dependent on imports of steel production, raw materials from major manufacturers microwave oven 8 countries overseas, the 12 high-quality materials, these materials mainly rely on ocean transportation, most notably manufacturing material??? quality paper is even more dependent on foreign imports of rolled steel supply. Since the tsunami, Glanz, beauty supplies of raw materials such as microwave business was greatly affected by rising production costs.
Domestic appliance industry Zhangshengyipian Microwave production costs rose an average of 30 yuan each, after price increases in the Siemens home appliances, Galanz pressure forced return, their housekeeping products began to rise in the price of microwave ovens. Midea Group, said opening the strategic reserve now rely on imports of high-quality steel can also be hard supporting a while, if not in time of international maritime transport situation improved, price increases are inevitable. Kelon, Zhi higher air-conditioning giant, also imported high quality steel shortage is concerned, always ready to make price increases.
Commitment to not raising their prices household electrical appliance enterprises in Hangzhou
Hangzhou Goldfish Electric Group Co., Ltd. mainly producing washing machines, the automatic washing machines in the country now accounts for a considerable market share, sales revenues last year reached more than 30 million. However, the executive general manager of Wu Xia Yong, said in an interview, gold fish, all electrical products are not price increases, although the basic raw materials employed by Shanghai Baosteel Group, are the plates, but the shortage of foreign steel imports have affected the quality of domestic steel Price, goldfish Group will develop new products, costs to resolve unfavorable factors, not the pressure will be thrown to the consumer, to defend the good corporate image Hangzhou appliances.
While in Hangzhou, Hangzhou Matsushita Electric has nine companies, and have Panasonic home appliances in China’s largest production base, but Matsushita’s no price increase for all home appliances. Hangzhou Matsushita Home Power Co., Ltd. Deputy General Manager Liu Jianguo told reporters, Panasonic home appliances are being achieved through the effective adjustment of product structure, to reduce costs. He said that sales of Panasonic home appliance products with high added value an expanding foam such as large-capacity washing machines and other products are very popular net, Panasonic products in a number of low-cost raw materials costs led to the phenomenon of small profits or even losing money, but also by the high value-added products can expansion of the market to make up. America’s other domestic appliance industry, the products are basically low-cost, once the raw material costs, the only by product price increases to maintain business survival. The Panasonic has the proportion of low-priced products is very low, it can easily deal with the tsunami in Southeast Asia caused by a variety of negative factors, will not increase the burden on consumers.
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