Abandon The Price War Between Home Appliance Chain Management To Find Solutions
The rapid expansion, Home Appliances Chains start price war aside, differences began operations, in order to further capture the market.
NO1: differences in management as the only way
Suning Proposed a “5S” services, that Selection (Selection selection), Saving (peace of mind to save money), Service (aftermarket worry), Solution (total solution) and Satisfaction (satisfaction with experience). Standardization of the five countries the United States, “worry-free service”, which serve not only consumers, but also manufacturers. In 2008, the chain to long-term development must consider new ideas and take the production, supply, marketing harmonious development path of a crucial moment. June 21, five-star Asia Extreme Di ICT launched a high profile store, opened in the Central Plains Exploration and digital home appliance home appliance chain industry, IT, communications, consumer electronics form each into the insights into the development of the curtain.
Liu Buchen : Currently, companies are trying to channel a single integrated appliance store to store 3C pilot transition, have increased
Mobile And regional consumer electronics store, and with China Mobile, China Unicom and other operators, launched a “deep” cooperation. Also, high-end electrical appliances chain into a new market selling, home appliance chain test water diversified, actively tap new profit sources, 3C model into a major home appliance chain profit growth.
NO2: turn a single shop-effective upgrade
Shop a blind evil that led to the home appliance chain stores in close melee, price shopping increasingly bitter, increasingly focus on a single chain store profitability.
Luo Qingqi (well-known observer of domestic appliances): improving the business effectiveness of single-store chain at any time for any development priorities, not just the future focus, which is the same as with the cultivation, output per mu is the key core , there are those to improve the effectiveness of a single shop is focused on their future development may indicate that these companies previously made a detour, but now plans to come back to a single shop efficiency is to bid farewell to the previous extensive management, we should welcome their hands.
Chinese home appliance retailers still small, the largest chain country the size of the U.S. just over 100 billion yuan, we compared the world’s largest chain was small, we are still in the rapid expansion of the scale of the road, future development is inseparable from international competitive pressures.
NO3: for major market growth In the future to meet the recreational needs of customers of goods to meet the needs of different age groups, consumer goods will grow further. Home appliance chain industry will move to meet the material needs and spiritual needs of customers double the direction of change needed, perhaps in the near future survival of home appliance chain industry, entertainment industry will become an important feature. “To meet customer needs, providing quality service to customers, for customers to enjoy a better service experience, then is how to contribute to closing, the sales.”
Liu Buchen : home appliances in addition to open a new growth point is the direction of one of the chains. On the industry’s “do not sell” product slogan. To “sell” the understanding that the patient and detailed fully explain the product to the customer function, “sell” the value of goods and not mere physical commodities. Does not satisfy the customers what kind of merchandise, but for the pursuit of customer satisfaction for the service experience. “Buy at ease, has been to meet the” home appliance chain services should be pursued by the ultimate goal.
NO4: emphasis on “function and value”
“To grasp the function and value of goods as an essential service quality, through various mechanisms, enhancement of quality services to protect employees, continuous improvement of store service quality, to the best possible quality services to customers, this practice an idea. “retail in Japan, the company combined with customer demand, the joint development of the ODM manufacturer of custom products, sales have accounted for 25% of total sales, and this percentage is further amplified.
I am China Hardware Suppliers writer, reports some information about unlock lg c1300 , htc touch cradle.
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