Three Giant Home Appliance Retailers In Chongqing Waged With Full Advance
Rumor Appliance Retail Dazhong Electronics giant will enter the issue of Chongqing, has been confirmed. I learned from the large and medium headquarters, according to its expansion in 2005
Planning Chongqing is the target medium and large electrical appliances market, will seek to open in August this year. Thus,
States United States , Dazhong Suning Home Appliances Retail Advance all the Big Three, Chongqing, Chongqing Electric Market
Competition Will be more intense. Insiders say: medium and large electrical access to Chongqing, Chongqing, home appliance market will bring a new round of reshuffle.
In fact, the Chongqing appliance market has been eyeing the public business of a large cake, local
Retailers Weight 100 home appliances, trading companies, electronics, appliances and so the new century, and Dazhong, Gome, Suning and other foreign retailers are pie in the pie. Allocation of the “cake” of how much, depends on two areas: One, the “cake” itself is the size of the two depending on their competitiveness.
From the Chongqing Municipal Bureau of Statistics show that: Chongqing household appliances market
Sell Daily amount of about 19 million yuan, about 70 billion yuan in total. 2004, published statistics show that consumer market demand in Chongqing, the total retail sales of consumer goods has maintained a high growth rate. Therefore, the household appliance market, “cake” is very likely bigger. Difficult to grow in the reality of short-term market conditions, the size of competitive businesses in this sub-eat “cake” of market competition will undoubtedly play a decisive role.
Chongqing Shi Shangwei said that the three home appliance retail giant’s presence, not only to meet local consumer demand, but also enhance the local department store, supermarket format has been the industry standard. Industry claimed that, shortly after another influx of well-known businesses, competition will intensify.
The face of the industry’s big hit
Price war Status, general manager of Dazhong Electronics Chongqing branch, said He Tao, enterprises should win the competition in the market, depending on
Strategy Planning, management and many other factors. Whether the price war, how to play, depending on the business strategy and planning. Appliance is not fast moving consumer goods, market capacity is limited, although the low price in a short time can quickly expand its market share, but if things continue their living space will be eaten out step by step. At a level the retailer’s largest competitor is not other people, but their own, only from their own
Brand Seek to enhance the development of retailers possible “vista.”
Chongqing CASE a relevant person that
Promotions Market competition is a necessary means to good use can greatly stimulate the target market. He reminded the businessmen conducting Do not blindly follow the trend of promotional activities. Mature business price war, generally for two reasons: First, to achieve short-term benefits, the second is to establish their own low-cost image. If the business did not figure out their own situation to follow price cuts in the end can only ask for it.
2005 appliance retail market in Chongqing, destined to smoke everywhere. Who is the final winner, we will wait and see.
I am China Hardware Suppliers writer, reports some information about electric powered ride on toys , wholesale die cast cars.
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