Anno Its Strive To Build China’s First High

Online IPO roadshow was successfully held yesterday. Chairman Ji Lijun said, the company is a new textile material, individual demand a full set of finishing the program as the main means of market competition, corporate formation and differentiation of traditional dye competitive advantage, and strive to build in the future, “the first brand of Chinese high-end dye.”

HC screen Special Indian network In Shanghai Anno his is the only national certification of “national Textile Dyes and product development base for business. “Specializes in the development of new textile dyes, production, Sell And related technical services to the specific needs of its customers not only dye products, but also provide the printing process and supporting technology solutions, has formed its unique core competencies.

According to reports, the company business strategy of the entry point for new fabrics and dyeing areas with special requirements. Relying on its own strong technical advantage in the first choice for the customers, including dyes, dye applications, printing and dyeing technology, etc. complete staining solutions to help enterprises significantly reduce lead single dyeing time, reduce costs, but also for the company itself with to more than the market rate of return. Consolidated gross profit margin products for 2007-2009 were 37.64%, 38.18% and 42.48%, much higher than the same industry companies.

Present, Anno dye in the domestic high-end segment has a leading position and market share increase steadily year by year. Which dye polyester microfiber fabric market share reached 25% or more of dyeing polyester fine suede market share more than about 31%. PTT in the country-specific dye fabrics memory market, high-washing campaign in the spandex fabrics dyed in the field, in the field of low temperature dyeing of cellulose fibers such as in the lead position. End-users of its products, including the NBA, ADIDAS, Li Ning [28.902.12%], Lutai and other famous enterprises.

Ji Lijun said that the high demand for new fabrics and personalized stained areas with a high technical threshold of the dye business R & D capabilities are higher, and the same time, companies need to dye can provide a more complete and efficient technical service. Years, the company has a team of professional application engineers and unique technology-based sales team insist on complete dyeing and finishing business model, and gradually build applications advantages, product superiority, technical superiority, Environmental protection Strengths and brands.

Zangshao Yu, general manager, said in the past, companies relied on bank indirect financing, financing a single channel, with the company to further expand market share, increasing demand for funds, listed on the GEM, it will help companies achieve across type development.

The Anno its IPO proceeds would be used in Dongying Anno its annual output of 5,500 tons dye cake construction projects and an annual output of 6,000 tons of Yantai Anno disperse its expansion project, two projects will be distributed in existing dye production equipment and production techniques are optimized to solve the company’s existing production capacity of the bottleneck, a substantial increase in production capacity and production efficiency.

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