Usher in era of high-end consumer appliances (Figure) – inverter air conditioner
In order to upgrade the main city market, high-end consumer has become the trend. At the recent trend of 2009-2010 China's high-end appliances publish high-level forum, Chinese appliance Association Jiang Feng said that with the consumption upgrade, expansion of high-income groups, particularly
TM to Driven policies, the domestic urban market, the time has come high-end consumer appliances. "Furnishings household appliances no longer cold, but can meet the aesthetic and emotional needs of the consumer product, this is the unique charm of high-end products." Jiang Feng said that the 2009 domestic
Refrigerator A prominent feature of the market is the rapid growth of high-end products, sold in urban markets grew 23.6% year on year, of which two-door refrigerators increased by 37.4%; Similarly, in the city
Washing machine Market, the overall consumption of high-end products into the mature stage, high-end washing machine sales in 2009 than in 2008, an increase of 5.2%; energy-efficient air conditioning and
Inverter air conditioner Substantial increase in sales. With the purchasing power of consumers increased, the proportion of rapidly rising sales of high-end refrigerators Dongfang Zhong / photo
For the high-end consumer electronics market to grasp the pulse of deep, accurate insights into the development of high-end home appliance products in the market direction, work in the national grid, "Shopping Guide" research team commissioned by the Chinese appliance market and the U.S. professional market research firm Rand in Beijing , Shanghai, Guangzhou,
Shenzhen And other places on the high-end appliances in 2009 to investigate and selection, and organized a panel of experts selected the final year of the "red top" award.
The survey, people are already tired of the monotony of color home appliance products, nothing new look, more consumers begin to pay attention
Environmental protection , Energy saving, carbon and other concepts as well as thoughtful, humane and comfortable design. With the growing capacity for consumers, consumer attitudes has also been great changes, taste, fashion, individuality as an essential element of product, and these elements become consistent with the consumption of the main force, advocating individuality "80" after the demands of their product, which is nearly two years to promote the growth of high-end appliances explosive an important reason.
Although in 2009 the domestic appliance industry battered by the International
Financial Troubled by the crisis, the Government has introduced TM to promote energy conservation policies Huimin appliance replacement market peak arrival cities. Survey showed that 64.1% of the respondents said to buy high-end appliances are mainly due to replacement needs, due to new home
Decoration And the purchase of high-end appliances to consumers wedding rates of 43.3% and 12.8%.
Survey results also showed that 28.2% of the respondents in the six months to buy high-end household appliances have the intention, 24.9% of the respondents expected to purchase during the year, Taken together, 53.1%.
But Jiang also pointed out the wind, the real high-end products not overnight, industry bodies need to lead an orderly, positive actions need company. Only then, the market continued to usher in prosperity and development. To promote transformation and upgrading and development of the industry to change the way that our future work to be done for a long time.
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