The Story Behind Cheap Eyeglasses
A lot of people, particularly those who are wearing eyeglasses, may have noticed that the prices of these eyeglasses are getting steeper and steeper. Manufacturers justify these rising costs by saying that the prices of the materials that are used for making the eyeglasses are getting higher and higher.
Of course, for people who wear prescription eyeglasses, they are a big necessity and are very important to their daily lives. They have no choice but to avail themselves of these eyeglasses, no matter the cost. And, if their eyeglasses somehow get damaged, or their prescriptions have to be adjusted, they have to shell out a large amount of money again. Still, there is a way around this. Not all people know that there are actually cheap glasses (in Danish the word is billige briller) available in the market. They may be surprised to discover that these cheap glasses can provide the same functions as other eyeglasses without costing as much. Here are some explanations as to how these cheap glasses can be at par with other, more expensive eyeglasses.
Breaking it Down
Many times, the retail price of eyeglasses does not actually reflect the manufacturing costs incurred by the company. A large percentage of the sale price is comprised of the markup that the manufacturers add onto the product. Take for example a pair of eyeglasses that cost $400. The cost of the materials, the production, and the labor would not even add up to $80. This shows just how high the company’s margin of profit is. Still, some people are willing to pay this exorbitant amount just for the prestige of owning designer eyewear. Essentially, it is the brand name which the customer is paying for. So if this additional value of the brand name is taken away from the sale price, it will be possible for consumers to avail of eyeglasses with the same high quality as designer eyeglasses without paying too much. However, the idea that the big name brands will forgo the additional profit that they earn from their brand name markup is almost impossible. There is a bigger chance that there are manufacturers out there whose aim is to produce eyeglasses which are marketable to the lower classes. What they do is they sell them at a very cheap price because they don’t have to factor in a markup for the brand name. This allows them to sell cheap glasses in large numbers, giving them more earnings in total.
Branded Doesn’t always Mean Expensive
For those who are dead set on acquiring eyeglasses made by designer brands, there is still a way to do this. At the end of every season, there may be some stocks left over that have no chance of being sold in the future. To recoup production costs, the companies sell them for a very low price. Also, some designer brands carry low-end products. They do this so that they can have a bigger market share. This is one way that they can dominate the market and stomp out their rivals.
If you are nearsighted, visit this web page to learn even more about this condition which will help you choose the perfect glasses for you.
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