The site’s hierarchy
Background:
The site’s hierarchy in order to do web pages for search engines surfer.
With the amount of clicks on the surf to the site to reach the page that the importance of this page down.
Correct hierarchy for relief on the user’s practice field site where the information the user is looking for.
Without proper hierarchy will be messy site content, the difficulty will be familiar with the site visitors abandon the site quickly.
How to plan a proper hierarchy:
Easy to design the hierarchy of the site prior to construction, it is harder to do so after the site exists.
Think of the strongest themes site: eg take a site that deals in shoes.
What do you think the main categories on this site?
– Women’s Shoes
– Men shoes
– Children’s shoes
– Sneakers
There are other major categories.
Main categories we want to display the main menu on the site.
What happens in the main categories?
First of all there is in each category sub category (sub-category).
For example:
Women’s shoes – dress shoes
Women’s shoes – Sneakers
Women’s shoes – Slippers
Rent ..
Surfer entering this site comes into the category of women’s shoes will find exactly what he was looking for about four clicks from the home page, according to the following route:
Home>> Women’s Shoes> dress shoes>> desired shoe model.
How can we emphasize the hierarchy in the database?
Use URLs that are common to all categories.
Example:
This way we created a common denominator of the URLs of the various category pages.
Page headlines:
In the hierarchy of the site will continue to create a common page headers, too.
Consider, for example the two pages described in the previous example:
Title of the first page: dress shoes | women shoes | shoes
Title of the second page: Sneakers | Women Shoes | Shoes
So we created a different title page with all common headers.
Site menu:
Intelligent use of various site menus will help us view our content surfer fast and focused.
So within each category beginning on a submenu will include the contents of the category.
Even in the extra menu will be divided subjects and departments, avoid unnecessary clicks.
For example, a menu will show this side of women’s shoes category:
Dress shoes
Heeled shoes
Designer shoes
Sneakers
Running shoes
Walking shoes
Boots
High boot
Low boot
We also sub-menu hierarchical structure of the face category.
Wonderful, is finished?
No, absolutely not.
Create XML sitemap (have software for that). If the site structure you will not have to make changes and adjustments.
If necessary we will implement the following:
We define the update rate of pages: daily, weekly, monthly.
Most of the main categories are updated frequently.
We can also set up a page for all important. This is where to set the page’s ranking.
Main categories priority will be the internal pages and will be a lower priority.
Using the XML Sitemap, search engine, we provide exactly what we want to highlight.
But there is another site map is for the user, of course it serves us well to search engines.
This site map we create a list of all the textual web pages.
Here too it is very important to maintain an orderly hierarchy.
Site map main categories appear when getting married are associated with internal pages that category. Here we determined the order of categories according to their importance on the site.
Nbelet the categories especially important to us.
Are internal links have an effect on the hierarchy?
Yes they also have an impact.
Typically, an internal page links to internal pages or to be in that category.
No use to place links to itself.
The page will be more links to other pages, so the value of these links down.
Well planned internal links, create links within the site content if it will make sense.
Never do the two links that content into one page with two different anchor words.
I wrote it already and I mention it again.
When we design the site hierarchy, it is our thinking about the user experience on the site.
We must help the surfer to find your way around the site easily.
Sought to reach content quickly and without unnecessary delays in the extra page breaks.
During my studies Promotion’ll learn the issue thoroughly
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