Toys Recalled In The U.s. Highlights The Lack Of China’s Own Brand
No brand, which means that all Chinese goods sold in the United States might as other Chinese manufacturers with product problems and suffered a crisis of confidence.
Quality of Chinese products on the reports appeared from the beginning of the year intensive major headlines in the United States. From toothpaste, car tires toys to marine products, pet food and even fireworks, etc., these products imported from China were identified in the quality of hidden dangers, and even causing accidents. Including many U.S. retailers, including Wal-Mart shelves have some Chinese imports, many importers are spot checks of the production of Chinese manufacturers to ensure product quality, to appease the United States consumer distrust of Chinese products. Throughout American society, the Chinese distrust of imported goods reached an unprecedented high. U.S. Food and Drug Administration has banned five kinds of seafood into the customs, anti-Chinese protectionist sentiment has reappeared as the United States, and to discuss the possibility of introducing specific standards for the quality inspection of Chinese goods.
It is undeniable that the U.S. media exposure of this part of the Chinese goods there is some quality problems. But compared to the United States from China each year hundreds of billions of dollars worth of imports of goods, the goods of these problems only Baibiweixia. In addition to Chinese companies should bear some responsibility, the U.S. importers seek bargains and product quality standards are different between the two countries, but also the reasons for these problems. In a market economy environment, damage the interests of consumers and the related U.S. importer of Chinese manufacturers will punished by the markets, including regulatory authorities, fines, claims of consumers and corporate goodwill losses.
Similar quality problems have also occurred in the past, but have not received it so extraordinary attention. China should be alert to the industry is at this point why the sudden outbreak of so many cases concentrated in the product quality for the negative news? One obvious answer is the rise of U.S. trade protection forces and the rise in anti-China sentiment. High trade deficit in the context of long-term Sino-US trade friction intensified, the United States in the RMB exchange rate and intellectual property protection so frequently put pressure on China. The product quality, but they launched an attack in China in order to find a new excuse.
We all know, Chinese goods have been able to open the U.S. market, the most important factor is price. Relatively backward in technology unfavorable situation, the Chinese local manufacturers were forced to cheap labor and natural resources as a competitive advantage in labor-intensive processing industries receive the appropriate share. But the whole course of trade in most of the profits earned importers been gone. The past, huge profits for U.S. importers of Chinese products because of quality problems experienced litigation or claims, mainly because they did not do a good job in the process of product import controls, were punished it should be. Meanwhile, buyers have their own freedom, cheap dilemmas, this is the business rules of the game. Protectionist forces in the United States now reviled as a reason for Chinese goods, it is misleading to the ordinary people of the United States too.
Between China and the mutual misunderstanding in some areas there has been, and Eastern and Western cultural differences and deep-rooted distortions also contributed to the further evolution of these misconceptions. U.S. consumers away from the local production base of Chinese goods has some doubts, this feeling is understandable. But if the U.S. trade protection forces to use this misunderstanding, and even encourage this misunderstanding to seek their own interests, will undermine the long-term development of bilateral economic and trade relations. After all, China for the past decade, U.S. consumers saved 600 billion U.S. dollars of expenditure. Not the cheap Chinese goods, the biggest victims are the U.S. consumers.
The same time, Chinese industry is worth pondering the question, why is there problems in some of the goods that U.S. consumers will have on the quality of all Chinese goods are skeptical. This rendering of nature and the American media, but more important is the Chinese goods in the U.S. market showed the same characteristics, that is cheap goods. In other words, most Chinese goods does not establish their own brands, but only in general terms by U.S. consumers as “MadeinChina” bargains. U.S. survey shows that most consumers with a well-known brands from China have put it out. Lenovo bought IBM laptop business may be mentioned, but the IBM brand is also non-Chinese local brands. No brand, no customer loyalty, which means that all Chinese goods sold in the U.S. may as other Chinese manufacturers with product problems and suffered a crisis of confidence, a harmed.
As cheap Chinese goods in general, its main consumer groups in the United States should be in lower income groups. Anti-China forces in the past trade protection in order to put pressure on China’s RMB exchange rate, get a response in the American society were mainly business owners. The product quality problems involve many ordinary consumers, as an excuse to attack the U.S. trade protection forces would be more extensive support, thereby affecting the Chinese manufactured goods in the United States long-term reputation. As a result, Chinese companies need to establish themselves early on in the U.S. market the brand influence, can only eliminate the fundamental concerns of U.S. consumers.
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