Li Dongsheng International forerunner of homes and can be born again – Li Dongsh
Since the completion of the Alcatel 2004 Thomson TV phone and two large cross-border mergers and acquisitions business, Mr. Li's two years since the International abandoned a lot of failures: the great financial pressure, he was forced to shrink the the computer and investment in small household appliances, is growing in emerging markets began to tighten. Of course, he has also been a lot of things, such as obtained through the acquisition of technology, brand, channel … …
From a Chinese company into a global company, is the common dream of thousands of local enterprises. TCL is the pioneer in the internationalization of Chinese enterprises, it is also destined for the international pay tuition first. However, if the business level, these gains and losses aside, the longer hours to several decades or centuries, will be extended to the global market space, 26-year-old TCL for global care about? Li Dongsheng, 50, then gave up what? Because of his homes, TCL has been what?
BenQ Mobile in Germany late last year after filing for bankruptcy, BenQ Chairman Yao-on media openly admitted: BenQ's acquisition of Siemens mobile phone business failed. Lee won a lot of respect for the honest, the industry admire his determination ton output capacity, the outside world admire his courage to dare to admit defeat.
Announced in May this year, TTE Europe bankruptcy Li Dongsheng, TCL also did not avoid the failure in Europe. Since the end of last year, he continued to interpret the outside world TCL causes of failure in Europe. He admitted that Europe's defeat, but he did not believe the direction of international wrong.
Since the completion of the Alcatel 2004 Thomson TV phone and two large-scale cross-border mergers and acquisitions business, three years, the bearded man who often has been around on fire, and tried to maintain their dignity.
2004, the Li Dongsheng completed the acquisition of Thomson's TV business, TTE was officially operational, as Thomson had heavy losses in North America, he immediately reorganized;
2005, the North American market a little improvement, but soon found TTE Li Dongsheng European business is losing money, he had several times sent his staff to investigate the cause;
2006 , TTE European operations reported a huge loss, Li Dongsheng no choice but to terminate the existing business operations, according to the new business model, in the new organizational structure … … under the reorganization of European operations
In July this year, reporters in Shenzhen, Li Dongsheng TCL buildings to see, was busy persuading fund managers agree that 2 billion yuan private placement. Li Dongsheng modest as usual looks calm, with "fire fighting" completely unrelated, and even dress more neatly than the impression.
The face of "Business Week" in question, he frankly Around the last two years, the European failure and give up something: TTE 2006, the European operations of up to 25 billion loss for the past 20 years, TCL has remained profitable Overall there's huge loss of 1.9 billion yuan, in great financial pressure, he was forced to shrink the computer and small appliances for the investment, is growing in emerging markets began to tighten.
On thousands of Chinese enterprises, TCL is the pioneer of international, it is also destined for the international pay tuition first. When this time, we have to admire the Mayor of Beijing Wang when he was all of China's reform and academic designers of the three questions in advance: "What are we? We want? Us to sacrifice what?"
This problem a hidden meaning that any reform, wants to "get" must have "homes." Li Dongsheng had to sacrifice some things, but, to judge the future of reform, or a firm decision right or wrong, not just from a business level, gain and loss of view. If you jump to open these measures TCL International's "homes and have" very easy to find dozens of million yuan bought, harvest.
Li Dongsheng
Although it feels about the current conditions "may" is not the right time, he has not denied that, in addition to mergers and acquisitions will inevitably bring the brand, technology and other resources, TCL biggest gain through acquisitions, restructuring Thomson TV, initially set up their own industrial-scale global supply chain.
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