5 King Pharmaceutical dispatched to seize the strong end-market – 5 King Pharmac
Winning terminal, terminal king. Slogan in recent years by foreign-based OTC trades personal experience of the pharmaceutical market, however, Chinese private enterprises into the 21st century do what? They find out exactly what this marketing idea yet?
Professional eye eye drops one of the manufacturers?? Wuhan 5 King Pharmaceutical Co., Ltd. (hereinafter referred to as the five King Pharmaceutical) by end of intensive, successful interpretation of the terminal in the OTC is to promote the special significance. It is understood that the five main e Kit King Pharmaceutical brand in the market with a strong chain of pharmacies around the establishment of a solid strategic partnerships and first-tier cities in the country, with strategic resources to carry out a series of chain stores and marketing end-awareness training activities to stimulate awareness of consumers to buy.
Shanghai Forte U.S. pharmacy chain is the major benefit Five Star King Pharmaceutical's joint venture. The first quarter of this year, five Department of King Pharmaceutical OTC carefully planned and carried out for the resumption of U.S. pharmacy manager of the training activities, including basic knowledge of ophthalmology, product selling, and how to sell bundled packages and expansion of the contents of pharmacy bulk purchase order pharmacy staff more professional Recommended ophthalmic products to consumers, improve product success rates recommended to enhance the overall pharmacy sales.
"With the complex after the United States as a strategic partner, 5 King Pharmaceutical in product promotion, profits provide, price maintenance, and so have given full support." 5 King Medicine OTC Manager Yun-Feng Xu said. King Pharmaceutical appears in five strategic cooperation means manufacturers have to work with pharmacies, identify the customer needs, rather than the responsibility of all the pressure in the pharmacy body. In training for the staff, red, yellow and e cleaning and so will be pushing for key products, with the shop will also teach activities to promote the concentration of resources focused on running.
U.S. interests with the Shanghai Star large pharmacies complex chain of successful cooperation is not only consistent service Five King Pharma's strategy focused on customers, but also with the five competitive landscape inseparable from the particular medicine. A 39-year-old five-King Pharmaceutical in 2002 built a GMP standard workshops, test operation, in September 2003 passed the GMP certification, the formation of a Chinese manufacturer of all ophthalmic drug series the most complete product line. In addition, five new drug scene and a four-day 100 000 000 (reduced glutathione) and a second class drug white eye drops can be clear (thyroxine iodine Se Luoning) eye drops listed. After years of hard work, five King has quite reputation in the industry: professional eye manufacturers, since in series, good quality, quality guaranteed.
In fact, with the following new medical reform to achieve universal health insurance and health care consumer can pay to upgrade our abilities, our OTC market will be more rapid expansion. Particularly strong demand for OTC specialty products. Data monitoring showed that with the rise of office automation, computers, air conditioning use, decreased immunity of human beings, resulting in recent years, eye diseases, skin diseases, allergies, rhinitis and other symptoms as an important part of self-medication, and have an increasing trend. At present, the ophthalmic drug in the self-medication symptoms ranked No. 3, the product mainly to improve eyesight, relieve fatigue, clean care, only the main effects such as itching Shibuya. 5 King's positioning is no doubt consistent with this trend, unlimited potential.
It is reported that five King's e Jie series is for the OTC market, the demand for eye fatigue as the series began in 2007 Series promotion. But before it, the market has eased in the industry, as the fatigue class boss "Run Generation name," and their high-end "Music Generation name", and appear one after another with pearl vision, naphthalene and other similar formulations Price Min Wei Kai 1 to 5 yuan at the low end of the same drugs at the same time, gross profit and higher selling prices also follow the trend of health products and the font size. Under heavy siege in a, e Jie how breakthrough?
It is understood that pharmaceutical marketing market is more common pattern is: brand and high margins. Example of the former Johnson & Johnson, Bayer foreign companies, advertising high density, intensive online promotion. However, the emergence of cheap pharmacy, and many well-known brands to attract customers to become a victim, completely . However, this "compensation" was premeditated, what follows are the next cabinet, Restricted, no size advantage, small shops simply do not want to sell the brand drug.
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