Promotional merchandise
Effectiveness of Promotional Products
The first ever in depth independent survey has been conducted on the effectiveness of promotional products and promotional merchandise. The results from this survey appears to be very interesting and confirms what we from Get Yourself Noticed have believed right from the start that promotional products can achieve a greater return on investment than any other form of advertising including radio advertising, newspaper advertising and TV advertising.
The cost per impression for a mid-range pen is as little as £0.001/unit, a mug £0.001/unit, an umbrella £0.003/unit and a USB is £0.05/unit. Research findings such as this proves that promotional items are truly a cost effective marketing tool which can achieve your marketing objectives. Promotional products give organisations another advertising opportunity to get their message across and re-enforcing their brand. Take printed pens as an example; these can be printed 1 colour up to full colour often with a generous print area to personalise with company logos, strap lines and contact details. Careful selection of your pen style, colour and artwork design means that your promotional gift can be integrated into your marketing communications and re-in force your brand identity and message.
It has been proven those people who have been given promotional gifts are more likely to remember the brand for up to twelve months after they have received the gift which is much longer than any newspaper advert can achieve. The research results also confirm that promotional merchandise creates a ense of brand loyalty and those people who receive promotional items from a company are more likely to exchange business in the future.
It’s worth bearing in mind for the next time you are planning your promotional marketing campaign that those promotional products which are relevant to your target audience will achieve greater results. For example if you are a company operating within the construction industry looking to create client loyalty, promotional gifts that are useful on building sites would be greatly received such as branded clothing, thermal mugs, printed tape measures to name a few.
Promotional items which are practical are more likely to get your message across. Take post it notes as an example. Some offices may see these as essential for employees. Imagine your brand logo and contact details were printed on each sheet of a standard 50 sheet post it note pad. Every time the post it note pad get used means your company is getting brand exposure. This means your message is getting viewed at least 50 times by the recipient and also exposed to the person the individual sheet will be distributed to.
Promotional products that are unusual can also help get your brand remembered for a long time. Items such as a novelty stress shape or a customised shaped keyring. They help brands get remembered because they stand out from the crowd and help differentiate brands from their competitors.
Items that are innovative also tend to be a popular choice because they can achieve great results. Take the mobile phone and smart technology market. Over recent years we have seen an excellent growth in this market and even if companies operate outside this market there is still a potential to cash in on the benefits of this growth. There have been many product developments for phone and technology accessories which can be personalised. Using promotional items that relate to the phone and technology market during the growth of this market opens great advertising opportunities to appeal to a wide market. Promotional items such as printed phone socks, phone covers, screen cleaners, USB drives and phone charges are all examples of practical promotional items that will appeal to a wide audience and achieve your marketing goals effectively.
At Get Yourself Noticed we are fully committed to providing products and services that will help companies stand out from the crowd and more importantly achieve their marketing goals on budget and on time. We have a huge range of promotional products that can be viewed on our website at www.getyourselfnoticed.com. However our range is constantly being developed so if you are looking for something which you cannot find on our website feel free to give our helpful and experienced sourcing team a call on 0845 226 0680 and discuss your requirements for your next promotional campaign further.
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