Boost Your Sales Numbers with the Google Product Feed Service
Google product feed has been integrated in the search engine results pages with the purpose of improving the user experience and helping you find what you are looking for much quicker. The shopping results include images of the product, a short overview, different sellers, ratings, reviews, local stores selling that specific item and of course, prices. Therefore, if you own an online store and you have not yet submitted your product feeds, here are a few reasons why you should. Google universal shopping results display more products, thus allowing additional websites and stores to benefit from a respectable first page ranking. This layout is also made to catch the shoppers’ eyes and increase their Click Through Rate.
Submitting products through the data feed management service will greatly help your SEO campaign. This is because submitting your product links to a wide range of e-commerce shopping websites will increase your sales significantly, but also help you rank higher in the usual result pages. For many online businesses out there, Google Shopping Feed represents a third of their traffic, and consequently a third of their profits. Therefore, Google’s new product feed management system is a great tool to get more traffic and sales to your online store. You will be more visible in Google’s results, not just for products, but also for images, news and videos.
While submitting Google product feeds is free, you will have to put some time and effort into learning how to set up your shopping feeds, and also how to update them. First, you should know that Google currently supports two general formats for data feeds: XML and text. So you cannot send Excel files, but you can always convert them into text files before you upload them in the product feed management system. After you have decided what format is the easiest for you and best suits your needs, you can register to see how exactly you have to create the feeds.
Next, you should keep in mind that every field you complete will affect how well your products will rank in the Google shopping listings. The title is the most important field, so you should make sure to use appropriate keywords that are relevant to the products you are trying to sell. Do not forget that most internet users search by brand, model, product type, and often by product attributes, so try to include all kinds of queries that users may search for. Next, there is the description field, which is almost just as important. The description considerably matters in the Google ranking algorithm, so be sure to have a good keyword density here as well.
Google shopping results can be sorted by price, so you might want to price your products affordably and competitively. Last but not least, keep in mind that there are many specific fields for uploading Google product information, so it is a good idea to fill in as much information as you can in the product specification fields, including all features and attributes.
ProDataFeed is an inexpensive source for E-Commerce websites to manage their Google Shopping Feed. The cost in time to update and adjust all of the major feeds is so great that finding an automated tool is paramount to increasing revenue. ProDataFeed’s Product Feed Management tool does exactly that – and at a price that makes it worthwhile.
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