Boost Your Sales With Improved Copy on Your Sales-Page
Selling products and services with compelling words, also known as copywriting, has a very long history. When you do copywriting for the internet, however, you have to remember it’s not quite the same as the offline world. On the internet, you have very little time to make an impression, as your reader or visitor can leave your page with the click of a mouse. Internet marketers depend quite a bit on having effective sales copy, so it’s worthwhile to learn as much about copywriting as you can. In this article we will be looking into a few copywriting tips that will help you get the most out of your sales copy.
Sales copy is very personal; that is to say write like you’re talking to your best friend and only discuss the benefits of the product, or service. If you want to maximize your conversions, and we know you do, then always offer some kind of proof for your claims. Always present testimonials that are from real customers because you can get in some legal hot water if they are anything less. Sales copy can be tricky because if you do anything that sparks more doubt than they arrived with, then you’re done. You can ask for customer feedback, and then ask if it can be used as a testimonial, or you can ask other experts to offer their opinions about your product. If they are unsolicited, then you just use what you can from what is given. Of course if you’re asking for an expert’s opinion, then you’ll need to furnish them with a copy or sample of your product. A more powerful way to convince your prospects is to get audio or video testimonials, which are more believable. Creating a sense of urgency in your copy can be devastatingly effective if you do it right. Create a scarcity of sort so that your prospects feel the need, the urge to buy the product right away. Human nature and the triggers that affect it won’t change for a long time; that is why urgency has worked for many decades and will continue to be effective. And never forget that your competition won’t think twice about using it, so neither should you. So create a message that shows that your product is scarce. Tell them that there is a limited quantity or you will be closing down the offer soon. We recommend you avoid looking like everyone else, and so many marketers use the “price increase” scare, so dare to be different.
Use powerful words such as breakthrough, amazing, happiness, you, wealth, free, etc. instead of any words that invoke negative emotions. Using words that make people feel good and positive can really help your conversions. You can’t really write good copy without some hype, just stay within the boundaries of honesty. The best copywriters really never stop learning about it, and even though many give it a shot and quit, that doesn’t mean you have to be among their ranks. The best place to start is at the very beginning with the basic foundational principles, then you move on to more advanced material. Remember, having a strong foundation will give you the best shot at succeeding with it.
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