Direct Marketing Direct Marketing Products Scuffle In China?
Talk about direct marketing, we always think first of Avon and Amway, because they represent two direct sales model, “Direct Law” forthcoming, to their domestic market provides a vast world, but will birth a large number of beauty care, commodity industry into the distribution channel, in Beijing, Guangzhou, a large number of “Made in China” is bound to rise, then they can become a “Made in China” brand direct marketing on behalf of What? .
2005 for the year for marketing sector, the most controversial than on a “direct method” and what is the real introduction of direct sales, the controversy over this issue has yet to a specific outcome, but more more enterprises to join the industry at least prove the prospects of this market, while the scheduled end of this year introduced the “direct method” is expected to make the results of this controversy settled down and makes direct sales industry as one of the key distribution channel Central and rapidly developed.
In September, according to the Eighth China Investment and Trade Fair on direct discussion of the results, direct product can only be health care products, cosmetics and household goods three categories of life, and when some of Amway, the perfect representative of advocacy and other direct sales companies we have clothing, household appliances also include direct marketing industry, we have to think a few issues, that the existing Avon representative “single direct sales model” and with representatives of Amway as the “multi-direct model,” whether for clothing, home appliances, home and other service-oriented emphasis on sales-based industry?
Melee of Direct Marketing In the financial sector more and more books on direct marketing, we are the first to see Amway, perfect, like new, Mary Kay, Tiens, Sunrider, Unicity, etc., although they in Tianjin, Hangzhou, Zhongshan and other places with the company, but they are parked to products without exception. The author in Amway, the perfect article and other products were mentioned unreasonable cost of these products, and in the forthcoming “direct method”, also the dealer shall not exceed 35% of the bonus as one of terms, despite the many controversies of this article, but a healthy and orderly market environment is still very critical.
Current direct sales market, like the Spring and Autumn period, the number of illegal pyramid scheme, direct marketing and direct sales and direct walk in between the cosmetics, health products and some commodities are the banner of “direct sale” banner, although each Summary and training course, many well-known direct selling companies that are promoting their own business, but we can easily find, Amway, perfect, Mary Kay and a series of beauty care products, Amway’s aura still start the next vigorous a long way from the “pyramid scheme” to “direct” the process of evolution, the tree in front of the “direct” banner, is still doing real rat’s nest of “illegal pyramid scheme” activities. Chongqing, Wuhan, Changsha and other hundreds of students join the industry, and bring about instability in the society, but also for the development of these industries off the assembly line into a sufficient reason?? “Highly intelligent students of our products mainstream distributor. ”
Not just that, a large number of the owner and did not have certificates in health and beauty companies are beginning to sound legal system in China is not in search of cracks, higher requirements on the quality of life of people in the melatonin-led “gifts sent to health “fashion, the treatment of cardiovascular, and treatment of insomnia depression, keep fit, maintain homeostasis, and have become a direct sales channel in the a hearty” meal “, many people have joined the” direct marketing “sector, and in fact on most domestic enterprises to join, is to avoid the dealer channel construction, the high cost of taking a “rat’s nest” status, external claimed to be the direct marketing, direct selling is legal, but in fact doing the very pyramid scheme is completely thing. How: Direct is not legislation, to legalize?
China’s wide open door for the influx of many foreign brands to provide a more unobstructed channel, coupled with domestic consumers in the health industry’s enthusiasm for the rise, to the direct sales market, a layer of fog enveloped.
Direct products “Made in China”?
The taste of many health care products packed with foreigners, the “China” of health care products are able to go direct to the mainstream market?
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