Analysis of home appliances to the countryside to try coupons mode – bringing ho

According to the "Oriental Morning Post" reports, most recently, of "
Bringing home appliances "Appeared on the official website this strange phenomenon: on the one hand, some farmers consumers

Complaints Certain " Home Appliances The countryside "price too high, but also the" home appliances to the countryside "dealer complaints" purchase price is too high, make money. "Analysis, part of the countryside there is price," unrealistically high "and so on. If we change species way of thinking, to purchase vouchers in the form of subsidies directly to farmers, rather than bidding companies, home appliances to the countryside may be achieved more satisfactory results. now appliances to the countryside, to the government tender, the tender requirements models of the sale price shall not be higher than the market price of the same type of products, and products related to home appliances to the countryside and the final retail limit performance parameters are publicized in the "Information Management System home appliances to the countryside," the official website to facilitate public supervision. farmers who buy identity, business or client and then hold the Notes to the financial sector related to reimbursement. such a well-conceived plan, why farmers are not particularly satisfied with that? I think that was mainly due to the following reasons:

First, changes in market prices to the prices of household appliances in rural areas difficult to control state. Household electrical appliances, especially

Mobile A class of electronic products, replacement cycle is very short. Even excluding the business potential fraud in the bidding, some of the industry in a short time after purchase is entirely possible to dramatically lower prices, and the same products in the household appliance to the countryside without the participation of businesses and merchants on the different prices may occur , which could lead to doubts of farmers dissatisfied.

Second, farmers have limited options, so tender, not easy for them to buy consumer electronics products to fully satisfied. From the reports, we can see that the limited participation of bringing home appliances brand, model and are in the lower-grade. Although we have been located in the lower end of the rural market, but in fact, the more low-end market, the more the need for adequate competition, rather than mercy to provide some type of goods the city has been eliminated.

Third, the procedure was too complex and would increase the cost of business and rural customers. We know that a lot of areas, particularly at the grassroots level, government efficiency is not high, farmers subsidies for reimbursement may be not very smoothly got the money, you may run several times, and even hit a snag, to see his face. The same is true of the business. If some of the big-ticket goods may Deshu 100 yuan in subsidy reimbursement is still worth running a few times, then farmers, some

Small appliances Subsidies, but tens of dollars. And rural customers to pay the cost of time compared to the effect of subsidies may also be compromised. Fourth, easy to live in rural areas, further widening the gap. The existing policy, poor households have money to buy household appliances as commodities, often can not enjoy government subsidies. Appliances to the countryside subsidies may in fact supply the rural areas "rich." In a similar we all know that the government supply has been such an example.

Addition, the existing methods is still very easily be abused and lead, resulting in financial subsidies farmers do not supply, but supplies a number of people posing as farmers and the "cattle Party."

Therefore, I believe that home appliances to the countryside may wish to learn about patterns in recent years, coupons, coupons sent directly to the farmers, the use of certain provisions of the rules, allowing them to purchase their favorite products and needs. In this way, a subsidy to be more fair to all farmers, to ensure the equal rights of every person; Second, the privilege no longer require certain products, but also makes a market in rural areas to maintain sufficient competition, more conducive to the prosperity and security of the rural market the rights of rural customers; three years makes the loss of certain sectors to profit from the bidding and training opportunities, help maintain the impartiality of the government.

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