Equity interest in the United States: fired appliances in 2005, "war"
Chinese New Year sales of 50 million yuan 6 days
appliances gradually withdraw from the Guangzhou Department Store Yetai
Gome this year will reach 60% market share in South China
2005 of consumer-electronics industry market share in the first battle?? Spring Festival has just ended, according to insiders, Gome, Gome Guangzhou six days total sales 50 million yuan, compared with last year's Spring Festival, Gome nearly twice the sales growth. "With the appliance department Yetai has been excluded from sales or significantly shrinking the United States this year will account for 60% equity interest in more market share." Southern Region General Manager Wang Junzhou Gome told Times reporter, said so.
Rapid expansion in South China At the 2005 Spring Festival, the National United States in less than 30 months of Guangdong, in Guangzhou, Shenzhen and a total of nearly 30 mall developers, to the acceleration of new store almost every month, becoming the largest home appliance chain enterprises, which also successful development of Foshan and Zhanjiang, Huizhou, Dongguan, Zhongshan and other secondary and tertiary markets, and basically complete the framework of South China household appliance market, layout, and entered the "intensive" stage, including the central business district in the traditional department store type shopping mall the image of the United States in the establishment of the country store, 3C shops, construction in the community video franchise stores.
Insiders say the United States, according to the country, in some developing countries a decade of mature U.S. division, such as Beijing, Tianjin, Gome has been accepted by the people and steadily takes about 70% market share in home appliances, and the development of only two more than a year consumer electronics market in southern China has accounted for 30% of the share. The first store in Shenzhen Huaqiang GOME stores, from opening day, sales will go beyond Beijing and Tianjin, the mature segment of the store, one of the important factor is cell phones, digital and traditional high-end home appliances sales accounted far much higher than other U.S. mall more than 100 countries. These experiences have led to the successful GOME focus is to sell digital products to transfer communications.
Central business district and two hair force, tertiary markets
According to General Manager Wang Junzhou of South China, Gome: "Gome in the South China market in 2004 largely occupied 30% market share in home appliances, completed the target when stationed in southern China this year, South China consumer electronics market will further mature 80% of the market share will fall into the hands of home appliance chain store, but Gome will account for 60% of them. After 2006, home appliance chain stores will reach 90% share. "
Analysis of the development of the past two years stationed in South China, is not difficult to find, Gome is also the core business district and two, three fast-growing market polarization. Into Guangdong in the first year, Gome in Guangzhou and Shenzhen has developed 10 major shopping malls, there are eight in urban areas, only two urban areas in close to two cities, 20% of the total number of stores basically completed in the first round of the urban layout. In January 2004 to January 2005, Gome in Guangzhou and Shenzhen has developed 17 major shopping malls, there are eight in urban areas, and the remaining nine are in Foshan, Dongguan, Zhongshan and other secondary cities, the total number of new stores accounted for 53% of the focus has been two, three market began to tilt.
Appliances will accelerate the withdrawal of a large department store
Ago by big department stores, specialty, large-scale comprehensive supermarket third of the world's competitive landscape, with the country to enter the United States, specialty proportion will be growing, the market share of three Yetai tremendous changes, professional store department store has been replaced as the main channel for consumers to buy appliances.
Present, in Shanghai, Beijing, Nanjing and other domestic cities, department stores have come out of household appliances sold or are dwindling. The Case of Shanghai, in 1996 years ago, department stores appliances have days of glory, but in the home appliance chain Gome professional under strong attack, and now Shanghai Department Store Yetai occupied less than 10% share of household electrical appliances, and other stores scattered around 5%, 85% of the market lies in the hands of giant home appliance chain. Department Stores in the home appliance market is shrinking, Guangzhou Department Store is tend to only do the traditional department store clothing and footwear and commodities, which will be home appliances, supermarkets, department store Dengjun isolated independently operated. Professionals that emerged in the hypermarkets, supermarkets, department stores, was spun off gradually, then there furniture city furniture department store sales are fading, and now is the trend of home appliances.
I am Frbiz Site writer, reports some information about wholesale sean john , pes embroidery machine.
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