The basis of consumer demand for home appliances from the transition to a qualit
Throughout the past 20 years the trend of domestic consumption appliances, if 80 is the basis of consumer demand in the type of consumption beginning, then 20 years later, the consumer will tend to experience a so-called quality-style consumption. With the improvement of people's life quality and consumer attitudes change, the price level is no longer a decisive factor for consumers to buy household appliances, brand awareness, quality and stylish appearance, shape and influence consumer shopping has become an important reference-oriented factors.
Learned recently from the flat section of the country that the U.S. microwave oven, Midea, Haier and other brand prices between 1000-2000 yuan attract a lot of microwave ovens in the high-end consumers. It is reported that microwave as the microwave oven in the flat nobles, performance and style in the many changes made. "Small block header, great content" is a major undertaking plate microwave oven. After rotating the chassis before it is removed, the original 23 liters microwave oven capacity equivalent to 36 liters before the product. While light to heat the furnace Ziwei faster, more uniform and easier cooking more abundant food consumers. The microwave oven products, titanium film "flat" mirror, so that microwave oven is more modern fashion, and more taste.
Shopping guide staff, currently marketed mainly electronic oven microwave ovens, steam oven, microwave and other types of light Ziwei. When consumers buy are no longer simply concerned about the price and performance, this underlines the high-end flat-panel style microwave oven into a hot market consumption.
Similarly, refrigerator, color TV, air conditioning and other appliances have emerged as a hot consumer experience oriented to the quality of consumer trends. GOME washing machine salesman, said, "In recent years, more and more people choose to purchase fully automatic washing machine, especially the married family is all the more automatic washing machine, washing machine drum washing machine of high passion. In addition to from the manufacturers marketing strategies can be seen in the high-end products are gradually becoming the main market, the washing machine manufacturers are now advertising in the high-end flat-panel TVs are almost always, the store brand in the display of goods are also high-end products in both the Lord. "
As excellent project initiated by the beauty of the microwave oven microwave sources have told the reporter that this "beautiful? States United States flat microwave oven operation," the main face of the customer is between 25 to 40-year-old high-end kitchen appliances consumer groups.
Expert analysis, these high-end home appliances consumer groups as the backbone of social development, in the face of life stress and the growing strength of today's home life is about the real start time is 19:30. Home help products easy and simple method of food preparation to become the first choice for this population. They attach importance to life and eating quality, attention to the contents of two of the world, look forward to more family leisure time. Can shorten the time for a kitchen, and cook 32 kinds of delicious cuisine, light plate microwave steam Ziwei; a fully automatic washing machine, in exchange for not only valuable time, more of a happy, fun, fashion the body odor.
Expert explained that consumer psychology is not only fashionable appearance of the product quality requirements, there is the products can bring happiness to the consumer satisfaction.
In addition, consumers critical product can bring stylish fashion look and way of life while still strong, "fashion brand" awareness. Suning introduced a staff member, "has become a consumer brand in mind when purchasing home appliances major factor. Now consumers have a high fashion brand. For example, they buy refrigerators, they often choose '0 ° Fresh water lock 'the Siemens; buy microwave oven, they tend to consider the color purple, you can make' better life 'of beauty; buy washing machine time, it will automatically be considered to drum to dry the LG. "
[Key words]: TV Refrigerator Washing machine Comments Large In Small
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