Marketing agency’s view of future search trends
Internet marketing has evolved over the last few years and to say afloat a marketing agency has to change their strategies and goals accordingly. There has been lots of talk over the past few months about Google potentially including Social signals in their algorithm. I think most of the industry feels like it’s a natural progression of the search industry. I feel as though it will happen, but will take a long time for Google to implement.
“With the inclusion of G+ in the SERPS and Google specifically stating that social signals will ultimately start having a greater effect on search rankings.., it’s all about the links still and Google doesn’t fundamentally understand what it’s like for a SMB to try and compete within search. Quality content is very long term and very slow. Volume based/low quality links are very fast and more cost effective. That’s why we at RBM are trying to do a balance of both, instead of just low quality which we’ve only done in the past. Content Marketing is more prevalent than ever for SEO.” Thus, every marketing agency should change their strategies to take into account social media signals.
I then go on to discuss how if Google ever wants to include social signals in the core of their algorithm, it will most likely be a fundamental shift in search as we know it. It will change the way how marketing agency looks at promotion process and they have to do social media management as well as promotion along with search engine optimization and cpc ads (which they do at present).
“Linking is deeply engrained in the search algorithm and basing rankings on social/engagement data versus link metrics is tantamount to rewriting the algo from the ground up. Just my opinion. What we’re talking about is a total upending of the basic structure of search Algo (structuring rankings based on engagement and social signals rather than quality/quantity of links), and I totally agree that we need it, but Google is still a long way from this.” Google to deliver more consumers centric results are making things tough for all marketing agencies out there.
Again…a vacuum is getting stronger for someone to step in and truly redefine search that includes links and social signals. Who’s gonna step into the vacuum? That’s anybody’s guess or every marketing agency has to bear this and should change their strategies with changing times?
http://www.redbricksmedia.com/ is first marketing agency switching to new search trends for Internet marketing.
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