Digital media agency process of Keyword Research
So your site is ranking well for all the keywords you initially targeted through your SEO efforts. Site traffic is rocking, leads and conversions are all up, everyone is patting each other and themselves on the back since getting those SERPs aren’t easy these days, especially with Pandas and Penguins chasing after you all day. But are you done with your SEO? And if the answer is no, then what’s the next move?
The following post will be in two parts – first part will focus on competitive keyword research strategy where we walk you through some simple, easy and free tools and strategies that everybody can (and should) use to expand your keyword list. The second part will focus on more advanced technologies plus additional insights and technology solutions from some of the digital marketing challenges we have experienced at RBM, a digital media agency recently.
Why You Need to Expand Your Keyword List
If your site is already ranking well, continuing to pound away at the initial list of keywords may not make the most sense from an ROI perspective. That is why you need to expand your keyword list to target new keyword opportunities finding untapped verticals that will both drive traffic and conversions. The following tips will guide you on how to improve your initial finding as well as unearthing new opportunities.
Tools and Tactics for Keyword Expansion by digital media agency
Use Competitors Websites: You do not have to feel guilty about taking short cuts when it comes to keyword research, and competitors’ sites can be a great resource for discovering keywords that are highly relevant to your site that you are not already targeting. You can do this in two easy steps:
Use the Google Keyword Tool: You already know to use this tool to generate an initial keywords list, but you can also see what your competitors site is being viewed by Google by inserting their website URL into the “Website” field. Let Google do the work for you.
Look at your competitors’ website: Take some time and explore your competitors’ website. Look closely at the title and H1s they are using, check out their resources, solutions, glossary, HTML sitemaps, and anchor texts they are using to link internally, because these are all telling signs of what keywords they are targeting.
Use Google Related Searches: Most people don’t know about great features in Google related searches to uncover new keyword ideas and modifiers that you may have missed. In this example, you can see at the bottom left, there is a clickable link – “Show Search Tools”. Once clicked you will be able to segment your search by timeframe (good for seasonal searches), reading level, and most importantly “Related Searches”. Having trouble with your content marketing? Why not write about these related searches that people are seeking advice or information on?
Use Google Search Operator (~): By using Google’s search operator, more specifically the tilde (~), you can find phrases and terms that are similar to the seed keywords on your original list. For example if you search [~health “guest post”] (don’t put the brackets in your search) you will see content about medicine, nutrition and physical fitness. This trick is great for prospecting new verticals to write about. You can also use the (~) in conjunction with these other Google search operators.
Keyword research should be an on-going process in your SEO strategy and execution. Stay tuned for Part 2 where we will walk you through some great tools (non-Google) you can use to expand your keywords.
Visit http://www.redbricksmedia.com/ to know about latest keyword research tools used by digital media agency
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