Ensure Customer Loyalty and Continued Business with Idea Management Software
“Innovation is the process of turning ideas into manufacturable and marketable form.”
— Watts Humphrey
This is true for any enterprise, irrespective of whether it is in the manufacturing industry or services industry. Innovation is the key factor that helps enterprises to grow, evolve and fast track business success. Without innovation, survival in this hypercompetitive business environment is impossible. However, to bring new thinking is not as simple as that. What Warren Bennis, the great American scholar has to say about innovation is definitely true. According to him, “Innovation— any new idea—by definition will not be accepted at first. It takes repeated attempts, endless demonstrations, monotonous rehearsals before innovation can be accepted and internalized by an organization. This requires courageous patience.” Simply put, to bring innovation requires a lot of courage, persistence, perseverance, and creative thinking.
In the services industry, the working model of most organizations is as follows.
· Assess the needs of a market and then offer a service that either fills some gaps or fulfills some market demand.
· Continuously improve and refine the service offered based on the study of changing markets and feedbacks and responses from end users.
Here, though a new service is offered there is a lack of innovation. An enterprise in the services industry can be said to be innovative, if it introduces a service that has been never heard to be done before but at the same time is something that customers have been waiting for quite a long time. Enterprises can come up with ideas if and only if they look beyond just starting a business and focus on providing a service that ensures customer satisfaction. Hence, enterprises must invest in idea management solutions as it ensures customer loyalty and continued business. Let’s see how.
Idea management software is an idea-capturing platform that helps enterprises to manage, screen, and implement viable ideas. It brings together various stakeholders such as vendors, employees, partners, and customers on one shared platform. This facilitates not only in idea generation but also in getting the all-important feedback on the idea. The following are some of the benefits of idea management software.
· New competitive products and services
· Process improvements
· Improved collaboration and decision making across teams
· Competitive advantage
· Identify hidden talent and new areas of growth
· Enhanced Brand Value and Brand Loyalty
With idea management services industry can come up with breakthrough innovations and thereby stay ahead of the competition.
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