Use Relative Links In Your Link Building Strategy
Some marketers do not think backlink quality is all that important, but that is not true.
When placing backlinks for the best results, you should target areas that are relative in content to the theme or subject of your website.
If your niche is, for example, about volleyball, then you want to find locations for your links that are topic related. The concept is simple; it just takes time to do.
The search engines are highly favorable of links that are placed in a natural way among topic related content. A very common method of strategically placing backlinks is on blog posts. Links located among actual content will serve you better than links placed singularly without any content.
You do not want to spend your time and effort creating temporary links. Any links you place in this fashion should be permanent links in order to achieve the best results for your website and to get the most for your time and money. If you use a link building service, be sure the links you pay for are permanent links.
Your most powerful links are those that are placed on websites where the content is written by skilled SEO authors.
To place backlinks in this fashion, you contact blog owners with quality blogs on your niche subject. You pay them a small fee for hosting your link on their blog.
In some cases, you do not work with the blog owner directly. If you use a link building service, they perform this step for you using a directory of blog owners with whom they already have established relationships.
This is a preferred way to go because since the service provider already has established relationships, they know the quality of the link to expect, and they know the reputation of the blog content provider. The fee for this service is usually very modest compared to other forms of traffic generation.
As the blog grows and becomes more powerful, your link gains more juice power. You can rest easy knowing your links are on blogs that are related to your niche topic.
Do not expect results overnight. Link building is an ongoing process and you should consistently build your link base, adding new relevant backlinks on a regular basis. The more quality linking you achieve, the better your page rank. Usually results can be seen after the first month.
Your time and money are better spent if you place your links correctly. Remember to put them on relative blogs that are specifically about your niche topic.
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