Stars: towards the "five-year plan" Helping You start – stars, heat pu
Editor's Note: Guangzhou stars Group since its establishment in 1992 has experienced nearly 16 years of ups and downs, and today has grown into seven branches conglomerates, very fast growth rate. When I heard the star has invested heavily in the relatively deep inland to establish a branch in Xinjiang, my web editor hearts full of wonder, star of this movement bears any business plan? Yuan general sharp eyes to discover which part of the market? Unconventional approach is also more than that, the star has also set up a permanent rapid air-conditioned separate Services Ltd., specializing in Central air conditioning After-sales service, enterprises are to be for profit, but how is the star by service that is in everybody's eyes to achieve self-financing money-losing it? Yuan overall market strategy What is the purpose? With these questions, we went into the stars, to interview a group president Mr. Yuan Bohong.
Stellar Group President Mr. Yuan Bohong
HC Network: We observed the star in recent years developed very fast as you can with me to share with us what happened? What has been achieved a few years?
Yuanbo Hong: Star has been operating for many years in China, of course, her character and content. Recognition and resources of the community, has been developing steadily. For the past two years to feel the outside world particularly fast, this is just an illusion, an enterprise through the accumulation of more than a decade, she has gradually expanded the resources and capabilities, product quality and customer service, if approved, it is an inevitable process. This is a brand cast process.
Star is a professional air conditioner manufacturer. She is a potential demand for market-oriented enterprise established in the early morning. We have developed manufacturing air-conditioning energy saving products, such as central air conditioning units and heat recovery central hot water cold recycling unit, has always been to lead the industry. Along with the "environmental protection, energy conservation," the general trend, with customers increasingly focus on energy costs, the star of the product will naturally bring surprises to customers, perhaps this is one of the reasons it all these years without much success Daoshi stars some results.
HC Network: We understand that your company has the market last year, extended to the Xinjiang region, where the establishment of a branch, most air conditioning manufacturers will choose to establish the South in areas near the Hohai branch out of what you consider so far Inland establishment of the branch?
Yuanbo Hong: Yes, we invested 100 million yuan in Xinjiang Xinjiang, the star set up energy-saving air conditioner Manufacturing Co., Ltd., and the star is the first peer companies investing in Xinjiang. The new plant currently under construction which is expected early next year and initial production can be achieved, the new plant area of about 130 acres.
Ago we had in the investment cost of plant in Xinjiang region, business has done research, we found that with the increasing pace of development of the western countries, there are many factories and enterprises are in Xinjiang, to the stars which are potential for customer demand. With the impetus of these enterprises, other related businesses will be driven up. In addition to Xinjiang, local, and our other goal is to Central Asia, it is understood a large part of Central Asia to trade commodities is through Xinjiang, and their recognition of China's product comparison, it is obvious, Central Asia is also our potential foreign markets. Although the star to see other people do not see the market, undoubtedly this is a risky investment, but think the risks and rewards is relative. Or years later, few would think of the market and years of Xinjiang in China on the world stage by playing the role. Adhere is often a persistent, expect us to invest in Northwest China decision is right, once again proved the star of the vision and strength.
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