Textile industry textile industry into a bright eye-catching highlight
Over the past 20 years, the Chinese textile industry to achieve from scratch, from small to large leaps and bounds. This development process, the textile industry in the design, branding, standards, construction of various marketing channels to achieve spectacular success. 1 February 2010, the National Bureau of Statistics, 2525 industrial output value of enterprises above the scale of 26.39 billion yuan, up 24.67%; 1 February textile exports 3.546 billion U.S. dollars, up 34.81 percent. Faded as the financial crisis, the rapid development of textile industry began.
Textile industry, the development of attention span
Textile industry in recent years by the rapid development of widespread community concern, the industry has been the development of the State Council, relevant departments.
When "Home Textiles" from the unknown to be considered a new investment industry, a dazzling highlight the textile economy, the home textile market was likened to gold, to gold in the heat wave rushing toward home textile market, not only the textile, clothing enterprises extension of production and management areas, the development of textile, that is, other industries are also fancy home textiles, and some people even put forward the "no investment direction then do home textiles."
At this point in order to avoid overheating of the textile industry took to the road of the development of abnormal expansion of the Chinese textile industry association asked industries and enterprises face the "Textile hot" to "Cold Reflections", properly handle trade opportunities and challenges in the development of the relationship, focus on "Innovation, brand, collaboration, culture, and crisis" Cross policy focus from the "cold heat production technology, cold hot brand, cold high amount of heat conservation, innovation and cold homogeneous heat, cold friction heat harmony" of five "cool" 5 "hot", the guide the healthy development of industries and enterprises, to remind companies pay attention to "creativity, responsibility, characteristics, experience, team" of five problems, and improve enterprise soft power.
Textile industry, the rapid development in recent years by the widespread concern in all sectors of society, development of the industry also came under the State Council's relevant departments. In 2009, Chinese Premier Wen Jiabao has a field inspection of Hunan Meng Jie Textile Co., Ltd., Nantong stacked stone bridge textile market, textile industry highly affirmed the development in recent years. 2010, the NPC Standing Committee Chairman Wu Bangguo has a rollei textile field research on rollei brand building in recent years achieved satisfaction.
These achievements mark a Major Chinese textile power development by the textile has taken a firm step, greatly enhanced the confidence of our building power and strength of home textiles.
Challenges and opportunities the next five years
The next five years, with the further increase people's living standards, urbanization, residential area increases every year, tourist hotel development, market demand for textile products will remain stable growth. Meanwhile, the domestic market for textile products in personal, cultural taste, fashion and other requirements is also rising, the rapid increase in consumption of high-end brands. Central Economic Work Conference that "to promote domestic demand, especially consumer demand continued to grow," textile industry for a broader market space.
Slow recovery in the international market, steady growth in the domestic market, the textile industry in 2010 still face a series of uncertainties.
Factor prices. With the global economic recovery, crude oil, cotton and other raw material prices, domestic labor, energy, power and other factors of production were increased and the price trend, textile enterprises will significantly increase cost pressures.
Financial credit. Although the 2010 domestic monetary policy will remain "moderately easy", as domestic inflation is expected to strengthen, tighten monetary policy to fine-tune the trend has appeared, textile enterprises financing difficulty is still more prominent.
Export environment.
Caused by the global financial crisis, the international decline in effective demand, and trade protectionism will be the textile industry in the development process needs attention.
RMB exchange rate. With the rapid increase in U.S. dollar liquidity, the pressure of RMB appreciation is more important in the industry to further increase the uncertainty of the export form.
Comprehensive domestic and international market trends and related factors determine the next five years, China textile industry challenges and opportunities. But the domestic market will continue to play on the textile industry, a significant driving role in the international trading environment remained stable under the conditions of textile industry will continue to achieve steady growth.
Power into the home textiles in 2020
By 2020, China's textile industry, textile industry, power to the full realization of goal.
At present, China's economy is facing its own structural adjustment, economic cycle fluctuations and the world economic crisis struck the triple test. China Home Textile Association, proposed to "change" as the theme, through to enterprise management systems, operating system, enterprise organization, product mix, business model, corporate culture, the changes in the development of soft power to build, so that enterprises have a basic or higher reform, the completion of a cyclical transformation to a new round of development, to enable more responsive to the financial crisis, the new changes in the economic environment at home and abroad.
At present, China's textile industry is in response to the crisis after the critical period of time, the industry has stabilized to better overall economic situation, but there are many uncertainties, labor, land, means of production, etc. have gradually lost their traditional comparative advantage, particularly short-term export can hardly expect any major rebound, textile industry is facing changes in growth, adjusting the industrial structure to achieve industry transformation and upgrading of major historic task. By 2020, China's textile industry, textile industry, power to the full realization of goal, which requires companies still to "change" as the theme. Continue to enterprise management system, operation mechanism, organization, product structure, business model, corporate culture, the development of soft power to create change from the past, mainly rely on external opportunities to internal capacity-based, relying on internal power development, from the " factor-driven "to" efficiency-driven, "" innovation driven "transformation, and comprehensively improve textile industry total factor productivity, improve international competitiveness and enable it to better meet the" post-crisis "of the global economic situation, market demand, the new changes.
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