Honesty is always doing things seriously elegant style guidelines – Exhibition,
?? Visit to Hong Kong Adsale Group Chairman, Hong Kong Exhibition and Convention Industry Association President Mr. Zhu Yulun
Adsale Group Chairman, Hong Kong Exhibition and Convention Industry Association, Mr Stanley Chu
Into the 21st century, a variety of exhibition companies are sprouting everywhere, endless size is also mixed. From 2006 the exhibition will not make a lot of customer satisfaction, and many large-scale exhibition industry began to decline, while the elegant style of the exhibition the exhibition industry has always maintained a leading edge, and was the major exhibitors and visitors of the high degree of evaluation. With this question, we interviewed Adsale Group Chairman, Hong Kong Exhibition and Convention Industry Association, Mr. President Mr. Zhu Yulun to him for advice Adsale the key to success and future development direction of the exhibition industry.
30 years of wind and rain, sowing hope, a successful harvest
1978 1 1st, Mr. Zhu Yulun and Other Two partners founded their own company?? Adsale center. Ya-free money at the time, no relationship, no background, just only 50,000 Hong Kong dollars, a 30-square-meter run companies and three blood boiling, to really do something for the Chinese mainland and foreign real young. Simple from the start to some foreign translation directory, advertising later Proxy , Then later to do their own publications, Mr. Zhu Yulun With his deep understanding of the market, keen insight, follow the wave of China's reform and opening up, elegant style to seize the opportunity to continuously develop and grow, and with the media giant, "The Wall Street Journal" Cooperation .
20 Century 80 horizon of China's reform and opening, China's frequent appearance in the international diplomatic arena. The state has adopted a number of relevant policies, so that he felt China's reform has been overwhelming. As a mother concerned about the fate of young people with social responsibility, Mr. Zhu Yulun think we should reform and opening up the motherland, and economic development to do something practical. In the reform and opening up, the Mainland and technical personnel have few opportunities to go abroad, to understand the situation abroad, exhibitions are the best way, through the exhibition, the user can first access to a large number of foreign equipment suppliers, close contact with foreign advanced science technology, exhibition of foreign and mainland China can build a bridge between the bridge. Into the exhibition industry, Mr. Zhu Yulun and his business partners of the various factors: first, they often go to the mainland during the school visit, has also been run in recent years the mainland market, mainland China is very understanding; the second is the China has no commercial exhibition is organized by the government, the market is very large, and there is no competition; third of China's reform overwhelming, rapid growth, the economy.
Exhibition industry from the start that day, Mr. Zhu Yulun set a standard for himself, doing things we should do our best. Things done, one should be honest, second, seriously. Mr. Zhu Yulun that do in advance, doing the necessary credibility. Things done right, you know very well. A person a business dishonesty, bad faith on impossible to do things, such a person, such enterprises do not travel with it. Work but also seriously, seriously is to do things simply. Exhibition to show good understanding of the law, he find it necessary to do a trade exhibition industry must adhere to the principles of the market increases, the exhibition industry should be involved in competitive industries, while the host and the surrounding areas have a strong market demand able to attract a large number of exhibitors and buyers. Exhibitions of three important areas: buyers, sellers, and exhibition company. Exhibition is the link buyers and sellers of bonds, the success of any exhibition to be beneficial to buyers and sellers, an exhibition will fail unattractive to buyers, no buyers done in the exhibition. How to benefit both buyers sellers, exhibitors need to do this is something particular about the exhibition day, geographical and human. To grasp the day we must understand the show at different times of change, 80 years China's international exhibition is the most important buyers of state-owned enterprises, some exhibitors aim is to find agents dealers. Mid-90s, there are significant changes in market structure, industry and market factors are real changes. A large number of foreign-funded enterprises and township enterprises have, and become an important event exhibitors and buyers. Show the buyer of this century is characterized by consumers as part of the international exhibition show the major buyer groups, overseas buyers to participate in exhibitions in China further increased in the past China's international exhibition of Chinese buyers only problem will be eased. Depend on weather, geography, and is an important factor in organizing the buyer. Exhibition day is your time to close neighbors on the same large-scale exhibition; location is close to the main event where buyers to focus on the city, or close processing plants and products, accommodation, transport facilities; and, Adsale Group network around the world, is conducive to organizational buyers. This is to ensure that we do our best to show.
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