Tips on How To Choose A Social Media Expert
It’s a lot easier to find qualified social media experts than you think. There are companies out there that can set up profiles, write articles, generate buzz, and track the effectiveness of your social media campaigns. They probably even do SEO too. Just be sure to go with someone who has proven results. Take a look at how many followers they’ve managed to generate on Twitter. See how many friends they have on Facebook. Ask them what types of techniques they plan on using and what results you can expect.
THEIR ONLINE CREDENTIALS
Check out their online credentials long before you hire them. What are other people saying about them? Do they have more than 200 friends on Facebook? Any serious marketer should have at least 2,000 followers on Twitter, and that is a very conservative number. The company should employ a good plan to help you get exposure online, including the types of tools they plan on using, whether you’ll need to license them later on, and how many followers they expect you to have in a given month.
MAKE SURE THEY TARGET THEIR CAMPAIGN
It’s not all about the numbers, but also about the quality of the people befriending or following you. If your niche is all about pets, do you want people on your list who can’t stand them or have nothing to do with pets? Probably not. It’s a waste of time just to pick up followers or friends who aren’t going to be interested in buying your products if that’s why you’re on these sites in the first place. Any social media guru will have techniques to grab targeted followers as the majority of your audience.
ASK THEM TO MONETIZE YOUR ACCOUNTS
There’s no reason why you can’t find ways to make income with your social networking sites. The social media gurus have done it, and they should be able to provide information and products that will do the same for you. You may have to buy things from them to promote and may have to join memberships, but this should pay you back when you create a whole new income stream from these sites, and you’re not even posting to them yourself. Once you have a couple thousand followers on Twitter, you should start seeing streams of traffic coming back through each tweet you send out. It should be easier to update people and to promote your products, and much of that you won’t have to do yourself if you just hire the right social media expert to get you started.
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