2 Little-Known Pitfalls of Affiliate CPA Marketing
You’ll find two hidden pitfalls to CPA marketing programs that you simply really need to be cautious about. 1 that might surprise you occurs as a result of one’s CPA network itself. (Indeed. You’d really feel they’d know superior!) I’m talking about pop-ups, etc]…
The trouble arises because many CPA affiliate programs use a precise create that automatically generates pop-ups. The only difficulty is, if you’re using Google PPC advertisements, you’ll run into a problem, as pop-up windows are not allowed as being a promotion tool by Google’s PPC system.
There’s a very simple resolution to the difficulty: Log into your account and disable the pop-ups, employing the “Tools” tab on your laptop.
But what do you do when the pop-up window is suitable to the Advertiser’s real landing page itself?
This is one reason why it’s an excellent idea to cultivate an excellent operating romance along with your CPA Affiliate network rep. Simply get in touch with him, clarify that you just are monetizing your CPA affiliate offer with PPC, and ask to get a hyperlink devoid of the pop-up box. Normally, this may clear up the difficulty.
And speaking of CPA provide landing pages…
Whenever you check out an advertiser’s landing page, look hard to see if he has properly targeted for his subject and keywords. After all, there is totally no stage in you sending him a flood of fantastic, targeted traffic out of your end if each and every and every single one of them bails when they hit his poorly targeted and market-researched landing web page.
Actually, this can in fact backfire on you do you additional harm than excellent. Even if you are only driving traffic as lead generation, instead of precise gross sales conversions, the CPA owner may possibly be likely to blame your promotion for his lack of conversions. And if he isn’t professional enough to target correctly for the correct traffic, that amateur perspective is going to carry via to not accepting accountability for his very own laziness.
The negative element about this?
Not only have you invested a whole lot of time in creating your perfectly targeted promotion, however the persons you send there, will probably be left feeling something from vaguely disappointed to irritated. They are much less probably to check out your site once again.
Worse, if the advertiser does not know the lack of precise conversions is his fault – or if he is occupied blaming you – he can request that you be “fired” by your CPA network from his certain marketing campaign. Since CPA networks actually rewards affiliates who drive a great deal of traffic and attain plenty of wonderful final results – with anything from prizes to allowing you to negotiate a greater commission rate – destructive feedback from an advertiser could impact you adversely, as far as your value to your CPA network.
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