3 Beneficial Helpful Hints To Produce Solo Promotions That Convert
Ezine advertising has become a critical component to the business of many internet marketers. If you want to generate better results from your campaigns and make your ezine ads more effective then you should implement the following three strategies.
Adding a testimonial to your solo ad is a tactic that is underutilized. If you can use real testimonials on your site why shouldn’t you be using them in your ads? It will invoke the trust factor in your readers and make your ad appear more believable. There are lots of ads that are spammy making the rounds and they are nothing but complete junk. You can use testimonials for support to get your readers to trust you and believe in the product or service you are offering and to make your ad stand out. Your ad will get the boost it needs. You should avoid any hard selling in your solo ads, which shouldn’t be ads at all but more like presell articles that present your product in a positive light. You will find that testimonials make it easier to get your point across and to increase your conversion rates. You can be even further ahead of the game by including, in your subject line of your ad, a testimonial.
Also make sure that your website performs well and has a good profit before you start putting money into solo ads.
The purpose of a solo ad isn’t as a testing ground but rather as a method to increase profitability. Pay per click ads should be used for testing and performing any changes. Only when you are generating sales and the rate of conversion is high should you even think about putting money into solo ads. The fact is, solo ads can drive lots of targeted traffic to your website but if that traffic isn’t converting, what’s the use? You first need to be prepared for the traffic that is going to arrive. You might see a significant surge in traffic quickly because solo ads are sent out to thousands of people at the same time. So make sure your website is ready to bring in the sales and get you a good return on investment on your solo ad.
Last but not the least; it’s really important that you spam check your solo ad to make sure that it doesn’t get trapped in one of those filters. It won’t make sense to spend money on your solo ads and end up having it getting blocked by the spam filters. You have to take all the necessary precautions to avoid this problem since your goal is to get as much out of your ads as possible.
In conclusion, advertising in ezines isn’t very complicated, it’s just a matter of knowing what to do and when it needs to be done. This article clearly proves that solo ads can be complicated and messy if you aren’t applying these simple strategies. Therefore, if you take calculated steps, then your next ezine advertising campaign will be successful.
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