Tips For Building Your List that Actually Give Results
In many ways, list building can be an art but it still involves some very targeted knowledge. Here are some tips that you can use to help you build your list.
The easiest way for you to grow your list is to make it super easy for people to opt in to your list. As simplistic as it sounds, cutting out the unnecessary baggage on your opt in form really can increase sign ups. Newbie Internet marketers often make the mistake of thinking that the more information they can get from their subscribers in the beginning, the better able they will be to sell to them. That is not usually the case. In order to get people to opt in to a subscriber list you only need an e-mail address (you don’t even need a name sometimes!) That said, being able to personalize the e-mails you send out is a good thing so you should always ask your prospects for at least a first name to go with their e-mail addresses. That’s about all you need. Getting the rest of the information that you want can be done after the person has opted in to your list. Remember: you will have plenty of time in the future to survey the people on your list. List builders should provide new subscribers with a link to their privacy policies so that they won’t have questions about it later on. So as you see it’s really not necessary to ask for their phone number or postal address, unless you are going to ship out something when they subscribe. Usually your “thank you for subscribing” items will be links to downloadable tools and products or a copy of your newsletter so all you really need to ask for is basic contact information. Try using a squeeze page to get the attention of targeted subscribers to opt in to your e-mail list. The main goal of a squeeze page is to get the contact information of people who want to read your stuff and to build your list. There are lots of Internet marketers who have managed to build highly targeted and lengthy lists of subscribers by building a squeeze page and then sending lots of traffic to it. You can use these pages to give away great incentives in exchange for someone’s information. Some use a squeeze page as a sales warehouse for site viewers; if you decide to do this make sure you have an amazing headline and use bullet points to spell out the benefits of your products or services. It actually pays to put some good effort into your squeeze page because what really matters is how many pages the page will get for your e-mail list (having a page dedicated solely to this task makes a huge difference in the length of that list).
A good way to build your credibility with potential subscribers is to give them access to your past e-zine and newsletter issues. This is probably one of the easiest methods to actually get your subscribers to trust your content, even before they subscribe. All you need to do is gather all the articles or newsletter issues from the past and stack them up in an archive, according to the date. You will see that your subscribers will like going through your older content because it gives them a fair idea of what kind of quality they will get from you. The other benefit to doing this is that it fills your site with great content which makes you look better to the search engine spiders.
Getting your site ranked high in the search engines by putting your old content to use is a simple method that lots of IMers use and you should join them because it allows you to make sure your content continues to work for you.
All in all, increasing your subscribers number doesn’t take a lot of effort if you know what you’re doing. Apply the above tips to get the best results.
For additional tips on proper and effective methods of building your email marketing lists and your business, see http://theinternetmarketingsolution.net.
My name is Jim A. Zimmermann, and I take pride in the fact that I have taught myself how to make a living on the internet. Making a living online is not easy, but there are incredible benefits that come with it. Don’t be fooled by the people who tell you that it is easy, it takes a lot of hard work. If you are interested in the freedom and control that come from working when and where you choose, check out my blog.
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