Email Marketing, Pros and Cons of Outsourcing.
Outsource Email
You are going to develop several email campaigns for each website. They will include tiered lists of people who belong to different demographics, typically separated into income levels. You are going to want to offer these people an opportunity to purchase your products and services at regular intervals by sending out an email to them.
THINK ABOUT AUTOMATING FUNCTIONS FIRST
Before you go out and hire someone to manually send out all of these emails, take a look at a better way. You can hire a service like AWeber.com that will automate your email campaigns in a way that makes it cost-effective. It will feel like you’ve hired a team of Internet marketing assistants and not like you’ve just signed up for an email autoresponding service. For a very low fee, you can start to automate all of your contact lists and email campaigns. After that’s all done, you can set up guidelines of items you want brought to your attention and those that can keep on running indefinitely. At that point, you can hire a virtual assistant to keep track of things going on in your email campaigns and to add and remove products and email addresses as you request.
VIRTUAL ASSISTANTS FOR EMAIL MANAGEMENT
Virtual assistants are very good with dealing with emails and phone calls. They excel at these simple tasks and can really open up your day for more important things. You can get a virtual assistant to screen calls, look up emails from customers online, and add them to autoresponder lists when necessary. You can set up business processes that only bring the most important problems to your attention, while the rest of the day-to-day correspondence and email campaigns are handled by your virtual assistant.
You can have them handle your own incoming email too as you start to network with many people online. You can set up different email addresses, have them go in and read each email every day, and trash the spam email or report it. They should learn how to deal with customers and how to relay information to them as a customer service representative for the basic questions and answers that people may have.
Once they go through your email, you can have them forward the most urgent pieces to another email address so that you won’t be overloaded with all kinds of issues that keep you from performing at your peak. You can then call your assistant every day at noon or whenever you want and go over the tasks, issues, and escalated problems that might remain undone or that need your immediate attention. This is one way to manage the time you spend on your email, both with private and with business email campaigns.
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