Should I Automate My Social Networking Tasks
Every online business should have several social networking profiles up to gain more exposure. Unfortunately, it takes time to post social networking profiles and then to target users to either befriend or follow. When you have a new release of a product or service, you will also want to notify all of your social networking friends. You will post status updates, network with other people online, and read emails on each of these sites to see who’s in your network and what you can do for them, and vice-versa. Sounds exhausting, doesn’t it? Well, it’s actually very fun, but as a focused business owner, it can take too much time out of your day that can be used to generate income somewhere else. That’s why you have several choices to outsource this. One, you can get automation software that does much of the posting, befriending, and following, but someone still has to check in once in a while to see how that’s working out. Two, you hire a personal assistant to track the results of your automated campaign and also to tweak it. If they can’t figure out how to make it work to create more interest in your profiles, your only other option, and it’s a good one, is to hire a social media guru or company and outsource that function too.
SO MANY TOOLS!
For automating Twitter, there are a ton of products that can do the job, inlcuding SocialOomph.com and Tweetadder.com. Some make you pay monthly installments, while others have you pay once and download to use. You have to set up and schedule tweets; this way, you can have a list of promotions and just get someone else to add them in, or you can choose to do them yourself. Then, the problem arises of how you can also post them to other social networking sites, such as Facebook, at the same time? You’ll have to get involved with other tools that are free, like Ping.fm, to start posting things to all of your social network sites at once.
YOUR PERSONAL ASSISTANT TWEETS
Instead of scheduling tweets and Facebook updates, you can have that be part of the tasks that you assign to your personal assistant. Not only will he/she have great fun at his/her job, but you’ll be gaining valuable exposure for your products and services. You do need to have a list of links that you want to promote, and he/she should use a URL shortener so that the assistant can track the efficiency of his or her work and can modify it. Once he/she gets the hang of setting up profiles, managing social network accounts, and posting status updates, you will be able to put your attention elsewhere, but can still track the effectiveness of this activity through the URL shortener statistics.
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