Efficient Franchise Network Development
Be animated about your mission, core values, and the vision you carry for your entire organisation.
Be commited to providing the correct principles for success. Be interested and involved in what is going on, and review what might be done to improve overall performance. Begin each day by calling a meeting of the Franchise Team and go over the tasks for the day, lead targets, and possible ways that you can facilitate the process of development.
Assuming you have the best Franchise Development Team in place
Articulate your brand goals, values, and dream in a a way that reminds your team that you are all building a great franchise together. Your Franchise Team will be looking to you for leadership and for a brighter future.
Constantly review your systems
If you have the right people in place, you shouldn’t need to be involved in the day to day processes. Nevertheless, being aware of key performance indicators: cost of leads, lead flow, how often you make contact, prospect qualification, the development and training needs of the Franchise Development Team, the individual cost of franchisee recruitment, expectations, and outcomes – will give an overall picture and allow you to make course corrections along the way.
Become a motivator and give credit where and when it is due
Your team is made up of people, each individual in their own right. Look at how best to motivate each worker on your team and eventually you will find a motivated team. If your team knows that their leader has confidence in their abilities and is pulling for them, they will also pull more for themselves, support each other, and their leader. When they get things right, lavish recognition and appreciation both privately and publicly will reap benefits. Recognition is a powerful motivator.
Commit to growing and getting better as an effective leader
As your own personal growth toward excellence continues, and as you “walk your talk”, it will encourage change in your team because they will follow your lead. As they see you develop and grow, they will be inspired to do the same. Its of utmost importance to your Franchise Development Team to not only believe in the franchise brand, but also be confident in their leader. Strive to stay current in best practices and be passionate about taking the steps needed to always improve. Be sure that everything you say and do promotes excellence and the ethics that you desire your whole operation to take on board.
Nick Strong is Managing Director of a leading Franchises for Sale website and a well known Franchise Consultant to the UK franchise market.
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