Get the best out of your Franchise Network
Be excited about your mission, values, and the vision you carry for your entire organisation.
Be commited to providing the right foundation for success. Become highly involved and interested in the day-to-day operations of your franchise development team, and review what can be done to improve results. Kick off each day by drawing the Development Team together and review the daily priorities, lead targets, and best ways to help the process along.
Assuming you have the right Franchise Development Team in place
Publicise your brand goals, beliefs, and vision in a in an enthusiastic way that reminds and reaasures your team that you are all building a great franchise business together. Your entire organisation looks to you for leadership and hope for a better tomorrow.
Regular system reviews
If you have the right people in place, you shouldn’t need to be involved in the day to day processes. However, knowing and staying on top of the key indicators that are important for your franchise: cost of leads, flow of leads, how often you make contact, the process of qualifying prospective franchisees, skill and training needs of your Team, the individual cost of franchisee recruitment, expectations, and results – will give an overall picture and facilitate the making of any corrective actions that may be needed.
Motivate your team and give credit to achievers
Your team is made up of individuals. Find out how to motivate every person on your team and eventually you will find a motivated team. If your team knows that their leader believes in their work and is doing everything he can to support them, they will also pull more for themselves, encourage one another, and their leader. When they get things right, lavish recognition and appreciation both on their own and in front of their colleagues will bolster team morale. Reward of this nature will prove powerfully motivating for the team as a whole.
Dedicate yourself to developing as a Team Leader
As your own personal growth toward excellence continues, and as you “walk your talk”, you team will be motivated to change as they follow your lead. As you continue to improve and strive for excellence within yourself, they will be inspired to do the same. Its critical to your Franchise Development Team to not just believe and be commited to the franchise brand, but also be confident in their leader. Keep up with current business strategies and always look to where improvements might be made. Be sure that everything you say and do promotes excellence and everything that you want entire organization to embrace.
Nick Strong is Managing Director of a leading Franchises for Sale website and a well known Franchise Consultant to the UK franchise market.
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