3G operators are negligent operator to view a year to regain the low end-3G, operators, low-end – Communications Industry
3G start early, high-end users are the focus of operators competing. But over time, although in this small number of operators who have made a lot of group profits, but found to be penny wise and pound-foolish, lost a truly profitable low-end market
Storm the high-end market, is targeting low-end market? 3G operations in more than a year's time, the three carriers when doing this multiple choice, with more clout and experience.
Early start compared to 3G, operators struggling to keep the pace with high-end user is different, and now they have become more like the low-end users. 3G high-end users in contention, in the mobile and telecommunications and Unicom The competition did not they strive. But aim at TD 30 million this year to complete the user to move it alone to win over existing high-end users apparently can not complete this task.
How can the shortest possible time so that their 3G subscribers climbed to a new height? Recently, China Mobile Chairman Wang said, in 2010, in addition to the TD to introduce more smart phones, and enhanced mobile Internet experience, but in the low-cost mobile phones, thousands around the popularity of price-based TD terminals will be the top priority. Want to retain the existing high-end customers, but also to win the hearts and minds in the low-end customers.
In the determination of mobile terminal manufacturers to see business opportunities. March 30, to move the first OPhone customized intelligent terminal Lenovo Mobile, the first to introduce features that can fully support the 3G business, "thousand" TD handsets?? "As Jason" TD30t. From video calls to the CMMB mobile phone TV To less than 1,000 yuan in the price of the 3G mobile feature in the business caught. Although the mobile phone manufacturers
support, but easy to reach this goal. Now, three major carriers have been found in the 3G user growth rate is far lower than expected case, the thousand or so 3G mobile phone Promote the development of 3G users has become a booster, acceleration and terminal manufacturers have orders contact.
In this situation, China Communications market What kind of variables in turn face?
Operator attitude change China Unicom's 3G operations strategy is undergoing subtle changes?? Not only focus on high-end users, and will be more focus on end user market. March 24, held the afternoon of the performance of China Unicom in 2009 shows the meeting, China Unicom Chairman Chang Xiaobing said China Unicom 3G terminal in 2009 on the basis of 350 million yuan subsidy to continue efforts to increase subsidies for 3G handsets, and will introduce several 2,000 yuan 3G smart phone.
Previously, China Unicom has been the target user positioned 3G "data services have a large demand on high-end users", and stars such as Unicom iPhone version of its flagship mobile phone WCDMA Highlight of the end product line, and then expand the high-end 3G users.
And China Unicom, as its operating strategy 3G subtle changes as well in both Mobile and China Telecom operators.
In this path, the move go more radical. It is understood that, as early as August 31 last year, held OPhone platform and mobile phone conference, China Mobile president Wang said China Mobile hopes to bring the price down OPhone phone, about 1,000 yuan OPhone phone is the ultimate goal.
Why TD mobile phone about the price set at 1000 yuan? China Mobile's research found that, "TD mobile phone just came out, we found a large number of mobile phones on the market concentrated in the middle grade, or 2,000 yuan to 4,000 yuan, the phone is not cheap, high-end phones do not." To this end, China Mobile TD-S for cheap CDMA mobile phone Developed a detailed terminal incentives and subsidies.
Change the attitude of the operators? Vice President of Lenovo Mobile has Arthur told "IT Times", "enter a new industry, preferably beginning from the end. Because the high-end products will be more aroused the concern of consumers, benefit branding, while also attract more users to participate in 3G business. "
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