Using Press Releases to Grow Your Online Presence
Page rank and website visibility can be increased a number of ways. One of the most tried and true methods is through press release distribution. A press release is a tightly-written article outlining the who, what, where, when, why and how of a topic or event relevant to your business. At the end of each press release, readers can typically find important contact information.
However, it’s not enough simply to write a press release and paste it onto a website. Through the use of a press release distribution service, you can get the word out about new happenings at your company.
Most newspaper articles deliver the basic information found in a press release…so what makes them different? A press release must be newsworthy, optimized, should include images and be professionally written. A successful release will also be fast and accurate, and, most importantly, distributed to real news outlets.
Every story can be newsworthy when properly told. A strong press release will delve quickly into the matter at hand, providing details and information relevant to your industry’s consumers. Distributing a press release online is different than via newspapers; it must be optimized in order to draw the right traffic. Optimization means that press release writing takes the initiative to include the kind of keywords and phrasing relevant to the media and your most likely customers.
A professional press release writing service will incorporate images that compliment the content of your press release, as well as produce it quickly and accurately. This is crucial, so that it can be distributed efficiently. Most of all, a professional company will guarantee to seek your approval before completing the online press release submission process.
How exactly does a press release help to increase online visibility and page rank? Page rank is based in part on the links coming in and out of your business’s website. Links should be organic and relevant in order to affect a positive change in page rank. Press releases, distributed throughout the realm of online news media, will provide those beneficial links back to your website, thus improving your website’s page rank.
Using an online press release service will also increase your online visibility. By submitting your press release throughout the news networks, your press release will be viewed by potential customers comprising a wider demographic. This offers your product(s) the opportunity to become known by not only more consumers, but consumers from different places and backgrounds with different needs.
In addition, a press release submitted online will be easy for consumers to send to their family, friends and colleagues, thus increasing your online presence even more. With convenient contact information included in or directly following the press release, readers can access your website without hassle.
There are many press release submission services available, but in order to make sure your press release will increase your website visibility and positively affect your page rank, make sure to use a service that incorporates fast, accurate service, producing newsworthy content with relevant images that is optimized so that when it is distributed, it will reach the maximum number of potential clients.
Press Release Pros offer an online press release submission service, press release writing, and press release distribution. Visit us now to choose your package and get started.
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