The proliferation of fake and shoddy cabinet: top brand fired defensive war – cabinets, fake – Building Materials Industry
Recently, I visited a lot of owners and businessmen, can not think of bustling Building Materials Market as of marvelous. Let me, explaining manufactured, sold, returned from a variety of means and insider.
Cabinet Factory means of fraud and insider
Some cabinet manufacturers to seek maximum benefits, cut corners as much as possible in the production process, shoddy, below the real cost of production of fake goods products, due to information asymmetry between producers and consumers, the production The fake products can not easily be discovered by consumers, can take that real goods in the market Sell To get higher than normal profit margin. Even if the cabinet manufacturer
not scrimping on the raw materials to produce products with a normal, in order to obtain high profits, whereas the number of false propaganda to create all kinds of brand-name, Environmental protection So fake, like, to lure consumers value much higher than the consumption of the product itself. Such as: a lot of cabinet business name of the slogan of environmental protection cabinet for access to consumer confidence, but also spend money on various "green" certificates to be evidence. In China, the real environmental certification authority only China Environmental Labelling Product Certificate (the "10 rings certification"), cabinets in China thousands of companies, only Double Sickmann, Kbbln other seven companies were Certification of this harsh, other "green product" certificate does not have the environmental standards.
Dealer fraud and insider means The surface, building material industry, most dealers do, "franchise" store display only one manufacturer's product. Reality is not, the industry practice of dealers are clear about their banner banner manufacturers, but privately he find some small plants in situ production of counterfeit goods, What is more fully clone a plant, with a manufacturer's brand to attract business, selling is all fake. According to media reports related to building materials dealers that counterfeiting is an industry phenomenon. The existence of this phenomenon and its consequences is a very serious nature, have an adverse market impact.
Crisis of confidence in the cabinet industry highlights the top cabinet brands take the lead to set an example
False posture, not only severely damage the profits of manufacturers, the brand's image has been damaged. Manufacturers have to ultimately bear the consequences of the wrongful act on behalf of distributors, the entire cabinet industry, counterfeiting will bring a crisis of confidence. Shows, the manufacturers have to maintain the brand and consumers to defend their interests, must take effective solution.
Recently, the author through a survey to understand the market. Found in the cabinet industry is all fake manufacturers are facing a common brand, the product lacks personality, easy to fake, manufacturers only in technology, anti-counterfeit labels more effort in order to effectively solve this difficult problem. It is understood that the recent, top cabinet brands Double Sickmann the lead in establishing security system. Each upgrade not only joined the company on the original security features such as multiple printed in the cupboard pressure sigmann logo, consumers more easily identify, is combined with automatic check websites real-time security technology, to maximize upgrade Double? Sickmann genuine authentic exclusive image and protect the interests of consumers.
Manufacturers of products to be "identity card", to give every end customer can search for product identity, manufacturers can verify the situation of each end-user purchases, system manufacturers must inform consumers through publicity, to avoid the dealers to factory rules and regulations to the "corruption" of the. Only do the manufacturers and consumers to participate in supervision, the phenomenon of counterfeiting can be effectively controlled, the entire cabinet can be healthy and orderly development of the industry.
chinadrillingequipment.com is a promising e-commerce company in China. chinadrillingequipment.com offers a variety of high quality products such as Mud Clarifier ZX , Hydraulic Drilling Rig core drilling, and many more. For more information, please visit http://www.chinadrillingequipment.com/ today!
Processing your request, Please wait....
