Global textile trade quota system abolished both opportunities and challenges – Slurry Pump EHR
From the outside, as the global textile trade quota system abolished, Europe, the U.S. textile textile manufacturing cost advantages of Asian countries, the strong impact of the global manufacturing center of gravity moved to China, Pakistan, India and other places.
Internally, from 2001 to 2007, the national residential sales area continues to rise from 199 million square meters to 691 million square meters, an average annual increase of 23%, subject to the wedding, the move driven the demand for domestic textile industry has also greatly enhance the .
The former led the Chinese textile industry in the design, manufacture to accumulate their own advantages, which promote China's textile industry steadily from 20% growth in 2000, the basic rate of synchronization and real estate.
Root industry statistics, textile industry output in 2008 has more than 900 billion yuan.
2000, the industry annual growth rate of 20%, never slowed down. According to authoritative statistics, the per capita consumption increased by one percentage point each year will increase 30 billion of new demand.
Even this rate, China Home Textile Association survey, "China's domestic textile consumption accounts for the overall textile consumption (including consumption of home textiles, clothing textiles, industrial textiles), the ratio is still small, less than 50% in developed countries."
In Europe, consumption of home textiles, clothing textiles, industrial textiles third of the world.
The United States and Japan the proportion of home textiles up to 40%, more than clothing to become the largest consumption, the consumption of the United Kingdom and France are also stable at between 35% -38%.
The survey also revealed that China's per capita textile consumption "lower than the world average of 27%."
Guangdong Home Textile Association deputy secretary general Xiaojian Cheng pointed out that the consumption of the entire textile industry is still in the stage of consumer enlightenment, future development depends on the consumer psychology of business and creative development guide.
Irregular consumption
Xiaojian Cheng pointed out that the textile challenge is twofold.
First, the current consumption of textile industry in its infancy. Unlike clothing needs, it has been used by month and quarter to buy, but do not form a conventional textile consumption, only a sell-style consumption, a longer time interval will buy again.
In China, textile products are wedding, the move driven, while in foreign countries, has been elevated to "reflect the personality and self-feelings" level of consumer demand.
Second, because the beds need to meet the appropriate skin of goods, its focus on cotton and cotton materials such as two series, plus patterns, fabrics and so the lack of development of creative design, industry, the serious low homogeneity.
The entire textile industry classification, because bedding is easy to partial volume standardized product sales and the first rise, followed by sub-sectors such as curtains, carpets, tablecloths, etc. will also appear, although not necessarily higher than its sales of bedding big, but profits relatively high.
Bedding of these categories has not brought any privacy, generally presented in the drawing room, open kitchen area and meet the consumer's "show of psychology." These products can be used with different bedding materials, the artistic effect, to have more play space.
Emerged in Guangdong Dongguan Jiang Yalan many as 10,000 luxury focus on supporting projects such as businesses, these entrepreneurs for the villa, or five-star hotel design furniture and decoration with a soft, compared to traditional textile enterprises, "a considerable profit."
"In the future, textile industry to enhance their value-added industries will appear in different sectors, some specializing in fabric, some integrated marketing, so to avoid the homogenization of competition, this is our home textiles in the road." Xiaojian Cheng said.
Network marketing pros and cons of each are
Bedding as a more standardized product, it opened up the network marketing is an unavoidable problem.
If rollei so the store already has a larger-scale enterprises, in order to prevent the impact on the franchisees, usually restricted to do their own network of sales of goods.
Cold Zhimin, director of marketing from rollei Department learned, including Meng Jie, rollei rich first-line brands, including Anna are still spare no efforts to crack down on franchisee sales on Taobao violations.
This trend shows the existence of network sales market space.
Bedding as standard products, network marketing theory is feasible. Advantages are obvious, network marketing can reduce staff costs, hardware costs of these rental stores.
In the textile industry, some people have proposed to build experience store sales + network model.
From the technical analysis, network marketing is not an overwhelming dominance in the face of no-store costs, but the quality of consumer experience to pass on the flower type and purchased only after understanding the fabric, so experience must be set up shop.
In addition, logistics costs also can not evade a question. Shirt As low single value of the goods to be a large number of purchase, in order to reduce logistics costs.
However, bedding like shirts, no one wants to buy more than one-time set of bedding. "This change in the operation of which there are too many elements." Xiao Jiancheng evaluation.
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