Get The Most From Facebook Fan Pages By Employing Straightforward SEO Hints
Facebook pages are one of the easiest ways to build and grow your brand because you can reach out to a large number of people that are already on Facebook. There are many different ways to promote your fan page and get visitors to it, but you should be smart enough to use the most effective way. When you effectively optimize your Facebook fan page for the search engines, you will start to get lots of traffic that is highly targeted and all of that traffic is absolutely free. The thing is, most people don’t know how or they don’t care about optimizing their pages for the search engines, so this will give you a huge advantage over all those other pages. Given below are 3 effective SEO tips for your Facebook fan page that you can use now to get more exposure.
One quick and easy tip that you can use to raise your page rank for your Facebook fan page is to get as many inbound links to the page as possible. The same rules will apply to any fan page: the more inbound links that exist to the fan page, the higher your chances will be of getting a high page rank. You can grow your links by placing the “find us on Facebook” badges on your site. Fan Box widgets also include links to your page so using them is another good strategy.
When you first build your page, you will find that there are a few default areas where your visitors can land. But these tabs have only limited options such as the wall, links, info, etc. You can solve this problem by adding more boxes and tabs of optimized content with the use of the FBML application. You can thus set up more boxes and add more text, images and links to your page. The advantage to you is that your content score will go up. How will this help your fan page from an SEO perspective? The likelihood of Google noticing your fan page is higher.
Your page must not be a simple landing page, and this is very important. Facebook allows you to make your page look how you want it, so you use that ability. You will also receive plenty of SEO benefits. For this reason, tailor make your landing tab according to who your target audience is, and tell them what action you want them to make.
Give your new visitors more than one reason to join your page. Too many people have people land on their page but they don’t provide info about their product or brand. This means anyone coming to your page for the first time won’t be impacted at all.
After reading the article, you should now see just how much exposure you could get by utilizing Facebook the right way. And by optimizing your page for the search engines you’re opening new doors for targeted traffic and better returns. There is no need to rush, just move up the search engine step-ladder one rung at a time. If you give it time, your fan page will suddenly be at the top page before you know it.
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