Dragon won the 2007 Best Business Model tenth of China – dragon, small appliances, the best business model – network appliance industry-hc360 HC
9 16, the most authoritative business by the financial magazine "Business Media" host, "Sina", "Phoenix", "the Economic Observer newspaper," "Cheung Kong Graduate School", "Beijing Review Advisory Group" and so on, jointly sponsored the "2007 Best Business Model Business Forum China Summit," held at Tsinghua University Science Park. The Forum meeting, and announced the "2007 Best Business Model" and "Future Star business model in China in 2007." Long's group with "reverse open up the value chain: from the new Eastern agency to create the dragon, out of the Chinese household electrical appliance enterprises Third Path", among Shen Ping business stand out, she won the "2007 China's Best Business Model"!
Long's group vice president
Feng Xingping dragon alumni group came to power, and gave an acceptance speech: Thank you, "the media business", "Sina", "Phoenix", "Economic Observer", "Yangtze Business College "," North Review Advisory Group "and other selected units, and all the judges awarded this prize Dragon Group, the dragon is the perfect small group engaged in the field of home appliances, China's home appliance industry, the last piece of cake, it too has been to Philips-based foreign brands occupy huge market capacity, about 200? 30000000000. Dragon Group, through these years of struggle and efforts to market the industry to establish a certain brand position, and with Philips to compete with foreign brands form the trend. In the course of future development, the dragon's group hopes to get more support of industry, foreign brands will eventually be driven out of China fine small home appliances market to allow more people to spend long dragon products!
Learned that the Dragon Group was founded in 1999, formerly known as Guangdong Orient Group to agents of foreign well-known home appliance brands started in the home appliance giant, has basically been completed staking their claims, the basic block the road to a newcomer, but the dragon reverse when the sky is indeed a miracle. 2006, Dragon's sales revenue reached 2.5 billion, to become the leading brand of small household appliances. And become the "2006 China Business Marketing Innovation Award" winner.
Dragon Group business model?? From the "brand agent" to "create brand", to create a household electrical appliance enterprises in China the third growth path. The focus is to "reverse open up the value chain", the Chinese household electrical appliance enterprises are making the first product in the seeking of channels, that is the traditional first factory, after market, and many enterprises or self-built channels, or dependence and hypermarkets, final result such as "Georgia and the U.S. Debate" contradictions, with the game of business profits in an awkward position. The dragon has been the sales agents by virtue of its origins, it was first owned channel to the terminal as the driving force to open up the channels, brands, product context, for the company's value curve into the more terminal elements, bring the whole brand profitability of the overall market share. Long will be summarized in 22 words of its strategy of military regulations: "Excellent image + terminal end sustained focus on key sales demo + time."
First control terminal, and then to manufacturing, is coincident with modern business in the customer-driven model, as opposed to traditional Chinese household electrical appliance enterprise market first and factory model, reverse dragon opened up the value chain model, is undoubtedly of great specimens significance, can be described as home appliances business development model of "third way."
From online public voting competitions since the beginning, the dragon on the Group's business model of many consumers, professionals, support increased steadily, and has remained ahead of online voting. This is also another side note, the dragon by the market and consumer groups favor, dragon Group business model has been approved and recognized by everyone.
"Best Business Model" selection from the official inception in 2005, with strict scientific evaluation system, and rigorous in-depth case studies and authoritative experts and scholars, has become the most serious, most scientific, most companies measure value business model contest, the Chinese business community has become an "Oscar." The current selection is from the "media business", "Sina", "Phoenix", "Economic Observer", "Cheung Kong Graduate School", "Beijing Review Advisory Group," and co-sponsored by the "First Financial Daily "," China Business "34 Union recommends national media, by the famous economist Zhao Xiao, Cheung Kong Graduate School Dean Xiang Bing, France INSEAD, Dr. Ji Mi (Chinese translated works by the Blue Ocean Strategy) and other domestic and foreign 44 well-known economist, and all professionals in the jury panel, and a total of 100 nominated companies, and then again by experts in-depth investigation and analysis of cases, resulted in 10 "2007 Best Business Model" enterprises, and 10 "business model in China in 2007 rising stars" of the enterprise.
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