PK mall stores selling home appliances ultimate king who – GOME Electrical Appliances, appliance stores – Network Appliance Industry-hc360 HC
As China's largest home
Air conditioning
Manufacturer, Gree has been insisting store's sales model. After parting ways with the United States in the country, Gree's stores blossom everywhere, but also through the sales channels, development of the market are strong.
But recently created a hubbub of Gree "absconded" incident, let Gree store system management and control to a severe test.
Incident reconstruction
Gree air-conditioning distribution outlets in Beijing, Xi'an and other places to be media exposure, a store owner accused of Beijing suspected cases escaping with money handed over advance delivery, therefore no one to turn to consumers, while in Xi'an have delivered 80% pre-consumer loan stores after the encounter, "Changing Faces", was banned after the store did not inform consumers, there are still nearly 70 extension of consumers not to install air-conditioning, advances.
Matter came to light, Gree side denies it, saying the stores are all normal outlets, not Geli store. Analysis is that the spate of similar incidents to illustrate the distribution pattern Gree degree of hidden dangers.
Gree marketing head of the Public Information Section has clarified: in Beijing, "trouble" is not the Gree store, but the air conditioning integrated store, which in addition to selling Gree, also sell beautiful, Haier air conditioning, because Gree air conditioner sold up, so consumers "to seek them out" and also the largest, so the impression that the Gree store.
The same time, Gree was the first time around the sale through the branches of the store to rectify in the future Gree Gree store sales subsidiaries with local authority can enter into formal operation.
Mall stores compete or complement PK
Air conditioning is a semi-finished products, requires professional installation and maintenance. It is because of different air conditioners and other products are not moving home, plugged it can use, so professional services as the main reasons consumers shop.
In the installation and maintenance, since the store only for a brand service, available to manufacturers in a timely manner, stability, technology and
Fitting
Support, installation personnel have enough time, energy and expertise to the home under the air-conditioning features and users of different size, orientation, climate, and use habits to provide detailed installation, repair and maintenance services. Professional shopping guide, installation and maintenance can be targeted to meet consumer demand, to extend the service life of air conditioning.
At present, China
Home Appliances
Chain stores can be regarded as a tendency rainbow entered into the various cities.
Chain stores the following advantages: first, to ensure the general store or supermarket than the low price air conditioning holidays, promotional activities for the benefit of consumers a lot; second, home appliances brand, type of relatively complete, and different household appliances can complete a purchase, there is greater brand choice. Which most consumers is the heart of the shopping mall cheap price.
Battle royal
Present, China's air conditioner manufacturers relative to large chain stores in a weak position, in raw materials, labor costs, while growing up, Entry fee, forced manufacturers to make low-cost margins are thin and can guarantee air conditioning manufacturer brand monopoly has sufficient profits into product development.
The same time, self-built store due to hold their own pricing, so you can avoid price competition, guaranteed sales profits, thus ensuring for upgrading technology, cost of capital. In addition, the store is still present in the form of strong vitality, first of this model in rural markets, rural consumption characteristics for the development of store; the second is to develop the city-state the United States,
Suning
The "dislocation competition."
But compared with the scale and had to track product development for companies to sell to chain stores is conducive to the development of specialized channels to form a scale, reduced logistics costs, and manufacturers build their own savings sales, distribution channels, the funds required and cost.
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