Appliance stores started the winter war is not the only means of promotion – Gome, Suning Appliance – Network Appliance Industry-hc360 HC
"If winter comes, can spring be far behind?" Shelley had written this way. Face of the global financial crisis, brought about by the "winter", the domestic appliance stores 3C is also confident enough to survive the winter then? Optimistic attitude alone is not enough, in fact, the face of this financial crisis, consumers wait and see attitude heavy, now the country the United States,
Suning
Paradise they have taken the initiative started the rescue "Battle."
Small appliances
Say no to the price reduction
GOME Electrical Appliances
a mall at Pudong's see, although the weekend, but the mall to buy the number of consumer appliances not many, many brands have been playing the front sales area and the discount price cut the banner. But it is taken as the weak domestic sales promotion means, store staff were mixed.
"In fact, from '11' golden week, we are taking a different bargains, of which there are a variety of factors," Gome such a sales person in charge of Road, "such as steel, Baosteel has recently reduced product prices, and recent domestic and international markets copper, aluminum, and other major non-ferrous metal prices have plummeted, so share the cost of raw materials, a larger proportion of metal
Refrigerator
, Air conditioning, kitchen and other products are expected to have 20-30% of the price cut, and color TV, cell phones, computers and price cuts will not be less than 15%. "
"Originally, after the annual National Day, there will be a period of selling off-season, this year is even more obvious. Because the real estate market slump this year, making
Hood
, Stove, etc. affected by the large home appliances home improvement sales declined obviously. "Suning stores sales staff that describes the reasons for price reduction within the household electrical appliances.
Reporter noted, however, not all the stores in the home appliances are all hanging "bargains flag." The scene of the few small home appliances to attract a considerable part of the consumer's attention, the data from Guangzhou Su Ning: This year marked the second half volume growth of small appliances, including soybean milk machine sales, compared with the same period last year increased by 200%? 300 %. States United States statistics show that, by the milk incident, the second half of this year showed double the growth of soybean milk machine sales, sales exceeded expectations, some brands sell out of stock of the situation there. Industry insiders believe that small appliances are popular in the domestic market and application stage, this small appliance industry, certainly not by the financial crisis. So now some of 3C stores in small household electrical appliances has also increased the sales counter, shrewd businessmen seem to notice this hint of the "winter" in a "warm."
Not the only means of promotion
Off-season shopping promotion that seems immutable laws. This reporter learned that Suning had been declared, starting a week from November 12 categories will be available to promote pretty significant price cuts, such as
Washing machine
, Mobile phones, computers and other 3C products will become the main target of weekly price cuts. On the other hand, such as medium and large electrical stores have combined for nearly 50 major appliance manufacturers, even "Jigan profit" for the logs to pay this winter's sales and ultimately, to win the market by cheap goods initiative.
But this turns the bombing, "Baotuan promotion" in the form of other stores also expressed their views. Bainaohui marketing staff told reporters: "We do not engage in some promotional activities, in particular, relatively speaking, the current consumption of consumers become more rational, we do primarily professional customers, such customers are purpose of the consumer, so stores do still have to improve the supply quality products so that consumers can trust the quality of their produce. "
In addition, household appliance stores as its sales presence to widen the channel of a new attempt, in sharp contrast with the markdowns. Today, the home stores the pattern of change in quiet place, more and more stores began an ad hoc position of small household appliances, such as
Glanz
Group buy small household electrical appliances and custom has taken the form of a number of domestic and regional markets to cooperate stores.
Markdowns is the only means of gathering popular? We believe that with the supermarkets for market analysis and summary, and soon after the marketing of goods for more updates will appear.
Adverse economic expansion into the market wants highlights shop
"The financial crisis, we see opportunity, hope to see more from the Chinese market." By the end of October, at Best Buy stores in China opened the second occasion, from the United States came to Best Buy International Business CEO Robert? Weilie Te issued more than emotion. Meanwhile, Best Buy president and COO of Asia was Ming Yang said after opening the second store, Best Buy will open at the end of a 4 new stores. Of which three will be located in Zhengda Plaza, Yaohan business district and the United Western District, which will mark the Best Buy this official stationed in Shanghai Pudong Area; while a store will open in Puxi Xinzhuang out.
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