The Web 2.0 Brands, Models, and Strategie
There are plenty of brands that define the Web 2.0 movement: Google, MySpace, Facebook, Flickr, Digg, Wikipedia, YouTube. Each of these brands is different in their approach. For example, Wikipedia remains a not-for-profit company that doesn’t allow advertising on the site. Google, on the other hand, is huge, publically traded company that has redefined online advertising for nearly everyone who operates a business online.
Marketing using Web 2.0 methods is relatively new, but enterprising marketers have been finding ways to use Web 2.0 to their advantage. Remember that there are no hard and fast rules—yet. Marketers may find new and innovative ways to use these technologies that aren’t listed here, especially if they keep their eyes and minds open for ways to gain traffic, market, and optimize for search engines.
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