Geely and then coded by the acquisition of "all" strategy to enter the
Although the acquisition of Volvo's not the eventual signing of the agreement, but lucky the past two days compounded by a new "buy" action by the industry's attention. Reporter yesterday from Geely learn that tomorrow will be the Geely Automobile Co., Ltd. in Hangzhou, Yu signed an agreement to acquire 100% of assets in the reputation of cars. This has been interpreted as auspicious the industry into the area of Special Purpose Vehicle movements have also caused Mr. Li to create "touch wood" the entire product line strategy to go further.
Reputation in the field of cars in the domestic private car at the leading position, car sales networks throughout the country. However, the relevant person in charge told reporters Geely, Geely Automobile reputation acquisition the main purpose is not to their brands, channels and products, but hope that through this acquisition, the use of a vehicle's existing factory in reputation, facilities, technology, research and development and Geely's own high-end manufacturers are passenger cars, commercial vehicles and modified cars, to speed up the pace into the private car market to enrich and extend Geely's product line.
In fact, the commercial vehicle to promote research and development projects already in Geely's overall planning. According to the responsible person said that Geely's R & D team already has begun doing MPV and other commercial vehicles, but the R & D at the same time, Geely has also been dedicated to find a more suitable vehicle products, specialized production base. "In terms of reputation in all aspects of car exactly in line with Geely needs."
Right now the rapid development of China's automobile market, while the private car market space for development is relatively larger cars. Related survey shows that in recent years, China's commercial vehicle market every year dedicated more than 25% growth rate of the year, the market demand will reach 70 million units. Contrast to the huge market demand and future potential, the current domestic production capacity of only 30 a year Special Purpose Vehicle million. While many automobile manufacturers in China have worked hard in the private car industry for many years, but compared with the international community already more than 7000 kinds of products, our country only more than 1000 kinds of product variety, no doubt also exposes how much of this gap. In addition, compared with the highly competitive car market, special-purpose vehicle profit more objective.
Auto analyst Jia Xinguang that the acquisition of the reputation of Geely cars, certainly not Mr. Li momentary whim, but rather an auspicious direction for future development is to build a comprehensive and complete "touch wood" Automotive Group as part of the system. "Private cars and cars are not very different in many ways, the basic part of 'interlaced', such as user groups, the car is a consumer-oriented, while the commercial-oriented operators. Therefore, the development of special vehicle auspicious, but also need to have a professional team. "Jia Xinguang that domestic private car industry is still in the development stage, which is auspicious chose to enter one of the reasons.
In addition, the acquisition of reputation can also be seen as Geely Automobile acquisition of the international top brands of Volvo, to supply an alternative avenue for the development of high-end technology. In China, private enterprises mostly in the low-end car market as the entry point, while the reputation of cars to go is "top business" line of the repairer. In 2004, the reputation of Mercedes-Benz cars and official co-operation to become Daimler – Chrysler authorized only modification in the region of production enterprises, and officially launched in 2005 based on the Mercedes-Benz Sprinter and Vito commercial vehicle basis for the high conversion End commercial vehicle series.
In addition to special purpose vehicles to enter the market, Geely Automobile reputation of the acquisition have yet another dimension, that is, to build a new technology center. This reporter learned that, in the Geely signed with the reputation of car the same day, will also hold another ceremony is officially settled in Hangzhou Geely Linjiang industrial park. Geely relevant person in charge told reporters after the Geely settled in the industrial park, will be the reputation of asset-based, construction Geely Automobile Technology Center, Technology Center will be Geely Automobile Geely technology system to create the core of National Cheng Kung University, while interaction with the coastal Geely Automobile Research Institute .
However, the foreign acquisition of Volvo, the domestic has also established Research Institute and the base, Geely, is there any spare capacity in the capital won the reputation of the car to become the focus of the parties to guess.
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