Appliances "bargains" for consumers is injured
Original purchase of reference for consumers
Home Appliances
Prices are blurred more and more people feel rushed. Especially after 8 years of "golden weeks", consumers develop in the subjective selection of "small is better than big fake fake, fake is better than small weekend, the weekend is better than usual" consumption habits, so choose the home appliances are inclined to buy in the holidays. Same time, statistics show that enterprises in the "holiday" in annual sales account for about 40% of the total sales volume. This means that businesses and enterprises, will be on "holiday" and the "Golden Week" an enormous dependence, and therefore in every "holiday" will be substantial "cut prices."
Business or enterprise in the "director" of price promotions, the look is indeed the consumers have benefited, but in essence is to bring great harm to consumers. Experts have explained the reasons, and to remind consumers to see the "price cut" and "promotion" of the essence in order to better rational consumption.
The first is the "price cut" understanding. On the surface, business and home appliance business is "price rule" formulation, consumers are clear, but why want to buy "bargains" commodity? This is because Chibidaigou of consumers, their benefits to purchase home appliances, and naturally shot purchase. However, such "bargains" not only have to buy the same kind of consumer appliances is an injury, just to buy home appliances on the consumer is also hurt. This is because in any case lower prices, the price of the business or business development will always be the beneficiaries. A manufacturers sales representative told reporters: "Enterprise in home appliances factory, it has set the price too high, it is mainly left for future profits even after the price cuts in preparation." Obvious that the current market price reduction of household appliances products, most of the price unrealistically high, especially those big price cut is more trusted home appliance products.
"In fact, the reduction is the basic appliances in the several hundred dollars, the majority of consumers to accept lower prices if the house, the consumer can not accept an explanation will be discussed." Experts have explained. Indeed, a few thousand dollars of household electrical appliances drop a few hundred dollars, most consumers think it is not worth several hundred dollars to waste time. However, when lower prices than their own psychological level, there will be a strong reflection. Expert's view has been confirmed in the real estate market. Recently, Beijing, Shanghai and Guangzhou Check-out wave after tidal wave. Which, in Shanghai, the lowest average price of 18,000 yuan of the house fell to 12,000 yuan, "Check out group" members of that: real estate slashed prices to their instantaneous evaporation of several hundred thousand dollars, which with fraudulent consumer beyond their psychological price, two options, whichever is light, and finally decided to check out.
Followed by the "promotion" of understanding. Into the appliance store will be found in front of each booth will be arrayed peanut oil, cola, appliance stores to almost become a "department store supermarket." As everyone knows, these in addition to household appliances are used to promote products outside of the gift. In addition to gifts, we will also have Fan Quan, and other ways to attract consumers. In fact, these gifts, or the consumer pays for. As a manufacturers sales representative, said: "98 per purchase gift To say 298 yuan, so as to allow consumers to feel that they got a great deal, would buy." After all "fleece."
Why
product must be "bargains" to sell? Experts give their views: if the product needs "bargains" can be sold, the nature of the product less competitive or have inventory pressure. If the products are competitive enough, the product will be in short supply, it does not exist "bargains" of.
In fact, popular in China, the "price cuts and promotions," it has never occurred in the United States and Europe. In the U.S., Germany and other countries can experience the great chain of channels to a credit system in developed markets, price stability, a sense of security to consumers. In contrast, China's "price cuts and promotions," reflected the merchants or manufacturers in the development of deceptive pricing rules. Meanwhile, some U.S. and European brands to enter China in a joint venture, and not such good faith to the price system to China. Experts have proposed: the current market in China, consumption, consumers need to understand: the greater the price reduction, promotion gift, the more products the more credible. If you want, the best choice for those who price strong big brands, so as not to suffer after the purchase "price diving" embarrassment.
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