Promotional Merchandize – Convince The Children, The Parents Will Follow
If you’re a marketer who understands that the longer your name is in front of your customers and prospective customers, the better off you are, then you probably also understand that promotional items are an useful tool, an inexpensive way to keep your message in front of your target audience. Inexpensive, if you chose the right promotional products to use, that is. However, you probably are not using promotional products fully.
One day when my daughter was in kindergarten, there was a magic show at her school. The magician, well-versed into the marketing arts, gave every child a ‘Thank you’ bag. It contained a large array of trinkets that were specifically meant to engage my daughter’s attention. It also contained a large, fake, one-dollar bill with the contact information for the magician, and some tips on creating magic. And a message for the children, which the magician read to them before leaving. “I can do a show at your birthday party. All I ask is that your daddy or mommy give me a call.”
As soon as my daughter got home, she wanted to do some magic tricks for me. She started with the dollar bill. Could I call the magician and tell him it was okay for him to come to her birthday party? Then she made a red ball disappear and appear. Then she asked me if I’d called the magician. By the end of that day, she’d asked me 38 times if the magician could come. Yes, 6 weeks later, the magician did attend my daughter’s birthday party. I would never had invited him had it not been for that dollar bill and the promotional products in that bag he gave my daughter.
In other words, promotional products that engage children’s’ attention work well.. Because children are great and tireless sales people. Engage their attention and they work really hard on your behalf.
Not every product you want to promote connects with children the same way magicians doI do understand that different products and services are farther removed from what interest children than magic acts. If yours does, make sure to use promotional items that appeal to them. If yours doesn’t, can you still use promotional items that get children’s attention? If your message is in front of the parents because you gave them a personalized T-shirt and and you get your message in front of them through a promotional toy, you get more traction.
Obviously, you’d engage children with toys, with gadgets. Flash lights, action figures, animals, balls, frisbees work better with children than other promotional products.
To conclude, always try to find a way to include children in your promotional marketing campaignsThey always work hard to get what they want. And if you align what they want with what you want, you win every time. If your product is such that you cannot engage children, engage your prospects’ inner child. Yes, your (prospective) clients tend to hold onto promotional products they find useful the most. But if you combine useful with fun, they will hold on to them even longer.
Of course, for a promotional campaign to be successful, the promotional products you order must be delivered on time. We both know that not all companies do that. get your promotional products from a company that does deliver on time
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