Fuan Avenue store large appliance store appearances next week jincheng
Competitive Home Appliances The market has never lacked subject matter, this year's "11" period, the body reaches 15,000 square meters of large household appliances appliance stores will join the city business district, consumers will also benefit from more convenient shopping experience.
Week later, Suning In Tianjin, the largest appliance market, the flagship store?? Fuan Avenue store will be opened. The shop is located in Fuan Avenue and Wing Yip Street Intersection of the Free Town Building, the negative layer to layer, with a total area of up to 15,000 square meters, estimated annual sales volume will exceed 10 million. It is understood that the forthcoming opening of the new store will have a high starting point positioning, business area, complete and diverse category, the Office of multi-functional experience, extensive facilities and other features, will adopt a new appliance sales business model, the shop will create a computer game experience center Overall
Digital The new open-type sales for the consumer appliance sales model. In addition, many home appliance manufacturers will also be set up in the shop, including MOTO
Mobile Experience Centre Sony "SIS" shop shop
Samsung Experience Hall, LG experience hall, Sharp, Samsung, LG
TV Audio-visual hall, Siemens, LG refrigerator hall experience multi-image display area and the experience of the Office to enhance the consumer experience on the visual home appliances.
Compared to the previous year in Tianjin, fired several markets, "shrimp store," While this year has suddenly dropped heavy bombs, the intention? "Domestic home appliance chain has gone through the extensive enclosure crazy era, combined with central cities of large commercial carriers increasingly scarce, it is inevitable transition, and has been brewing for some time." Yao Kai Tianjin Suning head of Road, "At present, Suning market in Tianjin has 26 stores. Maybe a year later this number will become 20 or 15. " Speaking after the restructuring strategy of the shop, he said, within the next year, 3,000 square meters of poor profitability following stores will be closed, replaced by large flagship stores, especially around the area of 8000 square meters will account for half of large stores.
10 years ago, if consumers want to buy a TV set, the only option is a handful of large department stores. Now, in this city, more than 60 malls all over the district appliance chain, no longer where to buy television and frustration. Change people's buying behavior of the chain of merchants who are no longer enough for the number of stores and frustration. Although the shop could open the door once more the only important thing. But now, "abandoning small Bao Dai," perhaps a more sensible choice.
From the consumer point of view, especially in purchasing large appliances, it seems more inclined to the flagship store. Mr. Wang had intended to buy 37-inch
Flat Panel TV
He first went to the door of the store, but very few display samples so that he does not harvest, have to go farther then a large store, from where the purchase of a 42-inch flat-panel TV joint-venture brands. Asked about feelings, Wang A, "having seen samples of supermarkets show, feel the texture of large-screen images, as well as background music wraps around the ear, it set off the impulse buy." Reporters found that, in fact more than a year, such as Mr. Wang's "impulse" More and more consumers. Random interviews with reporters around the digital consumer, 80% of consumers that prefer to Pao Yuan Road, but also to the excellent shopping stores buy large home appliances products, and in the community shop, or medium-sized store, buy some more suitable low price appliances.
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