Appreciation of the renminbi, "China" to pains to avoid long-term pain
In recent years, due to the domestic appliance market, production capacity and the appliance industry growing contrast between the increase of exports of home appliances has become a household electrical appliance chain continued to maintain the smooth running of an important support, domestic export prices of home appliances directly to the international market price of home appliances brought a significant impact.
The face of it, will the lack of appreciation of RMB
Brand Premium and other support to depend largely on the price advantage of home appliances to form larger impact on exports. In fact, the positive response from the perspective of analysis,
RMB appreciation Will promote China's home appliance industry to speed up the upgrading of export products, particularly branded the pace of export product mix optimization. In other words, the yuan's appreciation, the more far-reaching significance should be is: "Made in China" will face a related to technology innovation, quality improvement, management improvement, brand building and other aspects of the comprehensive examination.
"Made in China" different "in China"
Although the export of home appliances
label of all products labeled "Made inChina", but if from the brand, the nature of business,
Trading Approach and other aspects to consider, then, I believe that it is necessary to export home appliances are divided into "Made in China" and "made in China," two parts for analysis.
"Made in China" is defined to mean: the initial brand registration in the territory of state-owned enterprises or production units
Private enterprise , And in general trade export of household electrical appliances; "in China" is defined to mean: brand outside the initial registration, production and processing units of foreign
Investment Enterprises and processing trade exports of home appliances.
As "made in China" exports of household electrical appliances have been fully integrated into the international market, and brand owners have in the international market to adjust prices for its products relative control capability, so the revaluation of these the impact of export of household electrical appliances will not be great, even with the impact, also in the time lag relative to some, but to withstand the pressure side are mainly outside the headquarters.
Also, from the export of household electrical appliances in China in recent years as far as the export processing trade "in China" household electrical appliances, the ratio has been far more than the exports of general trade mode " Made in China "household electrical appliances, so despite the appreciation of the RMB will lead to some of its own brand" Made in China "exports home appliances" labor pains ", but the formation of the export of household electrical appliances will not be a great shock.
"Labor pains" The key is to avoid the inevitable "long suffering"
The RMB appreciation, its own brand export products than the impact of processing trade exports relatively large number of "labor pains" have been inevitable. Reflected in three aspects: first, to lower the export price of RMB against the impact of main business income; two is not yet settled foreign currency accounts receivable and accounts payable in foreign currency exchange gains and losses caused by the impairment; Third, export orders taken in the closed sign
Contract Forms of home appliances business in the short term there will be more visible export earnings decline.
From RMB appreciation on the impact of specific appliances to analyze,
Air conditioning , TV , Mobile , Electric light source products such as relatively larger. However, due to start in August from the air conditioning industry entered a new freezer and a corresponding sign on new export contracts, the new has been largely negative effects can be controlled in the range, the key is to see whether a company has power to to bear by the first half of the exports of foreign exchange accounts receivable resulting losses or gains.
Have a high degree of market turmoil and after appliance industry, its capacity to respond should be sufficient. But the problem is in the "labor pains" have been unavoidable circumstances, the household electrical appliance enterprises, especially the part in order to export its own brand of household electrical appliance enterprises should strive to avoid "growing pains of the evolution of pain" phenomenon, and as soon as possible to take effective measures to get rid of export products "to maintain low prices will not earn money, raise prices will lose
Competition Force "in a passive state.
First of all, to speed up the upgrading of export products, the pace of structural optimization. Although this is a mid-talking about, encounter
Royalty Charge, Anti-dumping
EU environmental barriers to storm, when it is making particular mention of the old topic, but the problem is that some companies go on about, to having spoken as done, though commonplace, but that old habits die hard. For example, color TV exports in 2001 was 120.95 U.S. dollars, the average unit price, average price in 2004, still only 115.63 U.S. dollars; in 2004 the export price of Gengshi Bi common air was reduced by 2001, about 30%. Thus, the results can only talk about self-deception, I hope the shock wave can revaluation depends on the price advantage over companies sober.
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