"Milk powder incident," Su Ning Soymilk stimulate sales surge
Recently milk powder incident trouble the uproar, a large number of affected products off the shelf and make dairy consumption concerns of consumers by the enormous impact, and the corresponding alternatives are there expected growth. Major
Home Appliances Store and supermarket sales of soybean milk and juice machines soared, "drink milk" and "drinking fresh juice," as many consumers in the "milk after the age" spontaneously choice.
Reporters in Nanjing Suning Life of electrical appliances, second floor, booth Xinjiekou shops that come to the consultation and the purchase of soybean milk, fruit juice machine constant stream of customers. "Some customers have used to drink milk, drink soy milk recently changed, and only two days on the weekend of 85 units sold, more than usual, more than doubled." 9 A Zhang Yang Soymilk sales personnel, Today, soybean milk machine than before, more humane, easy to operate. Previous Soymilk, heaters, etc. easy to stick hull, soybean paste easy to do, and not easy to clean. The new generation of soybean milk machine are equipped with a smart temperature control devices, filters are upgraded, more easy to clean.
's Life from the general manager of Suning Appliance money into the construction office was also informed that, due to soybean milk and juice are fresh soy milk and fruit as raw materials, customers can control their own source of raw material, but also very consistent with modern green healthy living ideas, combined with the original dominant dairy industry scandals emerged, leading consumers have voted with their feet, will look more into these products above.
Learned that one on the national outbreak of "milk powder event" after a week, Suning Appliance stores across the country begin daily Soymilk sales growth of sales in the past day about the country around Taiwan in 2000, and this event every week days of sales in 3000-5000 Taiwan, while the weekend even more than the daily sales of 10,000 units, 9 Yang, the United States, and Dong Ling, Fuji Po, OAK, and other mainstream brands have increased the intensity of the product launch.
And some foreign brand using the "milk powder incident," the opportunity to raise the price of own brand milk is different, Suning Appliance and the domestic manufacturers to strengthen communication and cooperation, increase the soybean milk machine procurement efforts, making the prices of Soymilk Based on the original 15% down. Money into a building that in such a special moment, or the Chinese national companies should play a more "timely help" instead of "looting" role, so that the consumer demand for liquid nutritional supplements to form a smooth transition.
Learned that Suning has been to the mainstream market for the National Nine Yang stocking 300,000 units, the United States of stocking 100,000 units, also put in a lot of special machines selling cheaper, such as 9 Su Ning Yang for providing a limited number of 11 new shop more than 3000 sets special machine discount efforts to 6-7 fold. In addition, Suning also increased the amount of donated gifts, including nine over 10 extremely yang beans material bonus, beauty gift CDs, and 50,000 healthy recipes beans material gift. Soymilk products for further spread, Suning will end in the store demo, demo end flagship store features free delivery milk, talk with bean materials, production technology, consumer health advocate health habits.
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