7 years of success leading the fashion leader in the snow to prove safety status
Recently, this reporter visited Suning, Guang 100 stores found such as home appliances, cherry snow, Haier, Vantage, party too much into the industry giants such as kitchen and bathroom leading fashion brands, led by all kinds of kitchen appliances gradually toward home, fashion and high end of development. Inse Group General Manager Li Rongkun, said in an interview, kitchen products gradually move closer to home decoration positioning, in addition to technology, the appearance must be coordinated with the house renovation, and aesthetic and contemporary fashion consistent with the most critical, so take high-end fashion line is the kitchen and bath industry out of the quagmire of low-cost way.
Learned, cherry snow AQSIQ gas water heater is rated as "Chinese famous brand", cherry snow industry in China, kitchen speed of development is so rapid, the brand positioning and marketing strategy played a key role, by the Sakura Snow launched the first "purplish blue movement" off kitchen industry strategic transformation from fashion concern.
Kitchen leading position seven Achievement
Reporter was informed that Inse Group, formerly Zhongshan Inse Gas Appliance Co., Ltd., since 1998 under the leadership of founder Mr. Li Rongkun, by just seven years of efforts, only 5 million from a capital and 30 employees of private small factories rapidly developed into a professional production of gas water heater, gas stove, range hood and other kitchen appliances, home appliances include manufacturing, real estate, utilities and other energy fields of large enterprise groups, its consists of three subsidiaries.
According to industry analysis, Inse Group makes them so strong momentum since its inception is adhering to its "quality brand-name cast," is directly related to business strategy. It is understood that in the seven years of business history, cherry snow has imported ISO9001 international quality management system and "Six Sigma" quality management model, not only developed a comprehensive parts acceptance criteria, but in the production of each process checks at each level, implementation of the supply chain link in the whole quality management, and strive to make products with high safety, high stability performance and quality. Has been quality for the protection of consumers cherry snow quickly won a good reputation, has been awarded the "China Famous Brand", "Guangdong Famous Brand", "state inspection", "Guangdong Province" and other honors, and by "the British UKAS International Quality Management System Certification "and" Hong Kong Electrical and Mechanical Services Department GUO5 certification ", a gas appliance enterprises in China with own brand was the first pass into the territory.
Fashion is a shortcut to get rid of cheap
News from Suning Appliance stores to see the recent waves of an appliance sector, purplish blue mood, Suning's marketing staff, told reporters, violet blue, as fully reflects the health of fashion, and greatly welcomed by manufacturers and consumers . The snow is the first to launch Sakura "purplish blue campaign" pioneer, a purplish blue color of products so that consumers can see snow on the thought of romantic cherry home.
Why Sakura Snow
held fast to the fashion brand positioning? Group General Manager Li Rongkun Snow Sakura made a further analysis of the press: Fashion is out of cheap shortcuts. China's middle class, petty bourgeois class is growing, and now the snow first started purplish blue, cherry flavor, that is, as a high-tech products to household appliances and fine art to business, from the inside out so that the Chinese home appliance industry scale new heights get rid of the image in the international market, low-grade re-create on behalf of science and technology play in China's high-end brands in fashion.
Channel self-built terminal
In the "winning end," before the coming of age, almost all home appliances manufacturers will focus on channel sales to countries the United States, represented by Suning stores and to the professional appliances, wide 100, represented a comprehensive store Carrefour. Sakura Snow foresight to start a "thousands of city and shops," the terminal campaign. Li Rongkun that enterprises are to the terminal building their brand awareness, reputation, must be lowered, "the shelf" consumer pull close, it always felt to be corporate concern, and able to touch the zero distance to the enterprise's products and professional services, the only way to win the trust of the consumer brand, which is the next kitchen appliance terminal access optimal choice.
Learned that Sakura Snow Group strive to 3 years to open each county in the country, "Snow Sakura store." To a higher standard for the future to provide consumers with better products, has a total investment of 62 million, annual output will reach 1 billion yuan of new industrial park cherry snow production has been fully completed, the industrial park will be the largest in South China, Range Hood highest quality requirements of the production base, marked Inse Group created the brand leader in kitchen and home appliances industry, the journey has taken a solid step forward. Inse Group Technology Center building will be completed, covering an area of 840 square meters, total investment of 8 million yuan equipment.
[Key words]:
Sakura Snow
Kitchen
Water heater
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