Grasp opportunities for development should be concerned about the four major tre
China Clothing 2010 Joint Conference Distribution retailers the Fortune Global Forum of Chinese clothing dealer clothing dealer recently discussed the development issues that should be concerned about the four garment industry trends, seize opportunities and achieve positive development.
2010 years, for as many as 8 million for the Chinese garment dealers, how they grasp the opportunity? By the China Garment Association, China's apparel retail distribution joint meeting organized by the "Chinese clothing distribution retailers Joint Conference 2010 Chinese garment dealers Fortune Global Forum ", the China National Garment Association Executive Vice President Jiang Heng Jie, China National Commercial Information Center Director Mu Xuan, a prominent Chinese economist Lang, GANT brand general manager of China Hu Qijing focus on issues such as the analyzed and discussed.
Trends in one: Industry center on quality and efficiency into the path of development
Jiang Hengjie that garment production in China in 2007 reached a record high of 61.2 billion, since 2008 Financial Crisis, the Chinese garment production affected the year fell 10% to 12%, down to around 56 billion. The 2009 production has declined by 12%. At present, the China National Garment Association model projected by the scientific output of the national costume is 40000000000.
China's apparel industry experienced a great deal of risk, especially with no brand, no core competitiveness of enterprises, distribution channels have not mastered the enterprise market has been challenged. In early 2009, China National Garment Association conducted a survey of manufacturing enterprises were shut down, estimated at 15% to 20%. Now, the arrival of post-crisis era, we need to sum up the development experience more rational, that is, the opportunities for future development will be built to upgrade and develop quality and efficiency as the center of the track, in order to speed up development and innovation. Over the past number of expansion by the development of the road will be the inflection point.
Trends: Weakening competitive advantage in department stores
Data provided by Xuan Mu tells us, are transforming the domestic channel, department stores continue to weaken the competitive advantage. If the department store has a strong shot, "My final say" pattern appears, the market will change. Now small-scale, small business will be the future of shopping in department stores replaced.
Have not just the emergence of shopping malls selling fashion, Food And so on, but the super model living museum to provide one-stop shop for competitive advantage. Such as South Korea's Lotte Shopping Centre, there is the same as the Super Disney theme park, huge indoor ice rink, and even Hotels As long as you have enough money and effort, you can not come out a few months. In addition to large shopping center, there are more and more the subject of small department stores there, about 5,000 square meters or even 3000 square meters. Although the area is small, but a clear market positioning, customer-oriented services and maintenance, plus management and information on the lead, the development of very robust. So, the traditional department stores, the future Gairuhezou? Words: "all" or "fine."
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